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How To Identify Your B2B Target Audience
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How To Identify Your B2B Target Audience

Identifying and understanding your ideal B2B target audience is a core aspect of marketing in the SaaS sector, especially for startups. Answering how to identify and engage with your B2B target audience can streamline core strategies primarily branding, marketing, and sales efforts. Researching all aspects of your B2B target audiences is the first step towards data-driven and informed decisions making....

B2B demand Generation Metrics Tech Startups Should Track
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B2B demand Generation Metrics Tech Startups Should Track

Sustainable growth is the dream of every B2B tech startup, allowing themselves to grow over time through consistent demand generation. Due to the competitive and quickly evolving nature of the SaaS sector, it is critical for B2B businesses, especially tech startups, to maintain observation over essential demand generation metrics. Demand generation metrics that directly correlate to ROI growth must be...

Product-Led Growth (PLG) and Why Is It Important for B2B SaaS Startups
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Product-Led Growth (PLG) and Why Is It Important for B2B SaaS Startups

The product-led growth (PLG) business model has gained tremendous popularity as digital services become a prominent occurrence in society. The PLG model is a framework that allows SaaS businesses to develop customizable products which offer features & solutions that on their own acquire, activate, convert and retain customers.    The core aim, Matilda Widlund, discusses in her research is to create...

Customer Journey Map for B2B Tech Startups: What Is It? Why It’s Important & How to Create It?
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Customer Journey Map for B2B Tech Startups: What Is It? Why It’s Important & How to Create It?

From their beginning, B2B tech startups must always keep in mind that they must be experience-led businesses. Customer journey mapping is one such tool that enables SaaS startups to visualize the customer experience. Startups usually strategize to engage audiences through different channels or touchpoints. The buyer journey begins with their first interaction until they either convert or diverge to another...

How to Build a B2B Community for Tech Startups?
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How to Build a B2B Community for Tech Startups?

Building influential communities around your service or product has long been popular marketing strategy by SaaS providers over the last 10 years. Consider the very popular Microsoft community that connects users with other users, while keeping customers close to the Microsoft brand. Yesterday, the 2022 Community Industry Report was released by CMX and Bevvy. The study found that 87% of...

9 Factors To Make your B2B Tech Product Stand Out Against Competitors
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9 Factors To Make your B2B Tech Product Stand Out Against Competitors

A growth-focused competitive strategy is a crucial aspect of developing a strong brand identity and more importantly, product differentiation. A B2B tech product that stands out from the competition is essential given the clustered nature of the SaaS industry. With an ever-increasing number of SaaS providers worldwide, constantly increasing adoption of cloud-based solutions, and many similar product offerings, B2B tech...

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