TECH CEO Blog

Why do you need buyer personas?

Why do you need buyer personas?

Why should you create buyer personas? The simple answer would be “to gain insight into your target audience”.  Personally, I think that answer doesn't quite cover the full story. The main thing is that you not only gain insight into the...

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Do you know what your customer really wants?

Do you know what your customer really wants?

Innovation, R&D, and product teams that are fully committed to building a new solution and barely concerned with whether it is the right solution… have you experienced this before? Unfortunately, we experience it all too often in daily...

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