Home Blog Outsourcing Product Marketing: 5 Benefits You Should Know

Outsourcing Product Marketing: 5 Benefits You Should Know

June 27, 2022 Edwin Kooistra

Marketing a tech company or startup can be difficult. Juggling the myriad of hats that need to be worn- from product development to customer service- can seem impossible. That’s where an outsourced product marketing agency can come in and help. They have the expertise and experience to take your products to market and help you reach your target consumers.

A good outsourced product marketing company will have years of experience in the technology industry and understand the latest trends and technologies. They will also be up-to-date on the latest digital marketing tools and techniques, which can help get your message out to the right people.

In this blog, we’ll tell you how to outsource product marketing and get the help you need to take your product to market.

What Is an Outsourced Product Marketing Agency?

An outsourced product marketing firm that specializes in creating strategies related to marketing research, demand generation, sales effectiveness, strategic planning, and more to help companies market their products.

Outsourcing your marketing can take many different forms. You might hire a third-party company to handle all of your marketing needs, or you might simply outsource specific tasks, such as social media management or copywriting.

An experienced marketing agency can help you create and implement an effective marketing strategy, freeing up your time to focus on other aspects of your business. Additionally, an agency can provide you with access to a team of skilled professionals who can help you achieve your marketing goals.

Outsourcing product marketing can be a great way to get expert help with marketing your products, while still maintaining control over the process.

5 Benefits of Outsourcing Product Marketing

There are many advantages to outsourcing product marketing, especially for small businesses. By outsourcing this crucial aspect of your business, you can save time and money while still getting the high-quality results you need.

Some of the specific benefits of outsourcing product marketing include:

1. Access to Better Tools and Resources

Outsourced marketing agencies have access to better tools and resources than most in-house marketing teams. This is because they can invest in the latest technology and software that can help them to be more efficient and effective in their work. They also have a wider network of contacts that they can tap into for help and advice.

2. Greater Expertise and Experience

Outsourced marketing agencies also have a great deal of expertise and experience that they can bring to bear on your marketing campaigns. They know what works and what doesn’t and can offer valuable insights into how to get the most out of your budget.

3. More Flexibility

Outsourced marketing agencies are also more flexible than in-house teams. This is because they can scale up or down their services to match your needs. They can also be more adaptable in the way they work, which can be a big advantage if your business is going through a period of change. 

4. Better Value for Money

Outsourcing your marketing can also be great value for money. This is because you only pay for the services you need when you need them. You don’t have to worry about paying for expensive overhead costs such as office space and full-time salaries.

5. Improved Focus On Your Core Business

One of the biggest benefits of outsourcing your marketing is that it can help you to focus on your core business. This is because you won’t have to worry about managing a marketing team or planning and executing campaigns. This can free up your time so that you can concentrate on what you do best.

When you outsource your marketing, you don’t have to worry about hiring and training staff, or keeping up with the latest marketing trends. All of that is taken care of by the marketing agency you hire.

Outsourcing your marketing can also help you to focus on other areas of your business. If you’re spending all your time on marketing, you’re not able to focus on other important aspects of running your business. By outsourcing your marketing, you can free up some time to focus on other things.

When to Ideally Outsource Your Product Marketing?

If you’re like most businesses, you understand the importance of marketing. But what you may not realize is that there are certain times when it’s ideal to outsource your product marketing.

There are a number of stages at which companies should outsource their product marketing. The seed stage is the earliest stage, and is when a company is just starting out. The early stage is when a company is starting to gain traction and grow. The growth stage is when a company is growing rapidly and is starting to expand. The expansion/mature stage is when a company is well-established and has a strong presence in the market.

The best time to do so will depend on the stage of your company’s development, as well as your own internal capabilities and resources.

If you’re a startup with a limited budget, you may want to wait until you have a bit more money to invest in outsourcing. Once you’ve reached the point where you’re ready to scale up your marketing efforts, outsourcing product marketing can be a great way to save time and money.

If you have an established product on the market, you may want to consider outsourcing product marketing if you do not see the results you want from your current marketing strategy. Often, bringing in an outside perspective can help refresh your approach and give you the boost you need to take your product to the next level.

No matter what stage your company is in, if you’re not sure whether or not outsourcing product marketing is right for you, it’s always a good idea to consult with an expert. They can help you assess your situation and make a recommendation based on your specific needs.

Outsource Product Marketing Based on Startup-Stages

There are a few things to keep in mind when outsourcing product marketing, such as the stage of your startup and your budget.

Seed Stage

If you’re a startup in the seed stage, chances are you don’t have the internal resources to support a full-fledged product marketing team. This is where outsourcing can be helpful. By working with an experienced agency or consultant, you can get the expertise you need to create and execute a successful product marketing strategy, without having to add headcount.

There are a few things to keep in mind when outsourcing product marketing at the seed stage:

 1. Make sure you have a clear vision for your product: Before you start working with an agency or consultant, it’s important that you have a well-defined vision for your product. This will help ensure that your outsourced team is aligned with your overall goals and can create a strategy that supports them.

2. Be clear about your budget: When you’re outsourcing product marketing, it’s important to be upfront about your budget. This will help the agency or consultant you’re working with understand what kind of work is realistic given your resources.

Early Stage  

If your startup is in the early stages, you may not have the resources to invest in a full-time product marketing team. In this case, it makes sense to outsource product marketing to a specialist agency or consultant who can help you get your product to market quickly and efficiently.

Outsourcing product marketing can be a great way to get your product to market quickly and efficiently, especially if you’re in the early stages of your startup. By working with a specialist agency or consultant, you can focus on developing your product while they take care of marketing it. This can help you save time and money, as well as ensure that your product gets the exposure it needs to be successful.

Growth Stage

Product-market fit is common among companies in the growth stage, and they are laser-focused on scaling. Even if you have a significant ad budget and content engine, if your messaging and positioning aren’t on point, sales cycles will be longer, and prospects will be lost to competitors more frequently for reasons that will have your team pounding their heads against a brick wall.

Even if a company has a small product marketing team, significant product releases or a company-wide repositioning effort often require more muscle. Outsourcing your product launch or repositioning effort to consultants who can align on goals and plan on go-to-market initiatives with your team results in a wider reach, more conversions, faster sales cycles, and increased retention in a shorter length of time.


If your business is more mature, you may not need to outsource product marketing if you already have a strong marketing team in place. However, there are still some circumstances where outsourcing can be beneficial. For example, if you’re launching a new product or entering a new market, you may want to consider outsourcing product marketing in order to get a fresh perspective.

There are a few key indicators that will help you determine whether or not it’s time to outsource product marketing. If your business is in a high-growth phase or you’re expanding into new markets, it’s likely that you’ll need to increase your marketing efforts in order to keep up with demand. In this case, outsourcing product marketing can be a great way to get the extra help you need without overburdening your in-house team.

7 Signs to Outsource Your Product Marketing

Here are 7 signs that indicate it may be time to bring in some outside help:

 1. You’re Not Seeing Results from Your Current Marketing Efforts

If your current marketing strategy isn’t giving you the results you want, it may be time to consider outsourcing. An experienced marketing firm can help you develop a more effective strategy that gets results.

2. You’re Short on Time or Resources

If your business is short on time or resources, outsourcing your marketing can be a huge help. A good marketing firm can take care of everything for you, freeing up your time to focus on other aspects of your business.

3. You’re Launching a New Product or Service

If you’re launching a new product or service, outsourcing your marketing can be a great way to get the word out. A marketing firm can help you develop a launch strategy and make sure your product or service gets in front of the right people.

4. You’re Planning a Major Event

Planning a major event can be a daunting task, but with the help of a marketing firm, it can be a breeze. A good marketing firm will help you promote your event and make sure it’s a success.

5. You’re Entering a New Market

If you’re planning to enter a new market, outsourcing your marketing can help you get off to a strong start. A marketing firm can help you understand the new market and develop a marketing strategy that resonates with your target audience.

What Marketing Aspect Can You Outsource?

As a small business owner, you can’t be expected to wear all the hats. You have to focus on what you’re good at and leave the rest to someone else. Outsourcing is a great way to do this, and marketing is one area where it can really pay off. But what aspects of marketing can you actually outsource?

The answer is: just about anything. You can outsource your entire marketing strategy if you want to, or just specific parts of it. It all depends on your needs and budget.

Here are some of the most common services that businesses outsource:

  • Social media management
  • SEO (search engine optimization)
  • PPC (pay-per-click) advertising
  • Email marketing
  • Content marketing (blogging, articles, etc.)
  • Design work (graphic design, web design, etc.)

These are just a few examples. The bottom line is that if you don’t have the time or expertise to do something, there’s a good chance you can outsource it. Of course, you’ll want to make sure you’re working with a reputable company like Chasm or freelancer who can get the job done right. But if you do your homework, outsourcing can be a great way to take your business to the next level.

Outsourcing Product Content Marketing

Outsourcing product Content Marketing can be an effective way to improve your company’s bottom line. When done correctly, it can help you attract new customers, retain existing customers, and boost customer loyalty.

If you’re considering outsourcing product Content Marketing, there are a few things to keep in mind. First, make sure to partner with a reputable and experienced company. Second, clearly define your goals and objectives for the project. And third, create a detailed plan for how the project will be executed.

There are a number of marketing activities that can be outsourced to third-party agencies or contractors. These include but are not limited to: 

  • Market research
  • Strategic planning
  • Brand development
  • Creative services (e.g., graphic design, web design, copywriting)
  • Media buying and planning
  • Digital marketing (e.g., SEO, SEM, social media, email marketing)
  • Traditional advertising (e.g., print, radio, television)
  • Public relations and publicity
  • Event management and sponsorship activation

The decision of which marketing activities to outsource should be based on a number of factors, including the core competencies of your in-house team, your budget, and the skillset of the agency or contractor you are considering working with.

Outsourcing Go to Market Strategy

Outsourcing your go-to-market strategy can be an effective way to supplement your in-house team’s capabilities, tap into new channels and audiences, and save time and money. When done correctly, it can be a strategic partnership that helps your business reach its full potential.

If you’re thinking about outsourcing marketing for your professional services firm, there are a few things you should keep in mind:

  • Define your goals and objectives. What do you hope to achieve by outsourcing marketing?
  • Research agencies or contractors. Make sure they have experience working with professional services firms and that their values align with yours.
  • Create a detailed scope of work. This will ensure that everyone is on the same page from the start and avoid any misunderstandings down the road.
  • Set a budget. Be realistic about what you can afford to spend and make sure the agency or contractor is comfortable working within those parameters.
  • Measure results. Track the metrics that matter to you and review them on a regular basis to ensure that your outsourcing arrangement is meeting your needs..

Example of Outsourced Product Marketing

In today’s business world, product marketing is more important than ever. The ability to reach potential customers and convert them into paying customers can mean the difference between success and failure.

To share an example of what outsourced product marketing can do for a business, we would like to share one of our own case studies.

Levarne – Native Cloud Applications approached Chasm for their product marketing needs. Levarne was having trouble articulating a compelling value proposition.

Levarne was engaged with customers who did not completely recognize their skills and talents as a result of the business coming through personal relationships. This frequently resulted in value conversations or even cancellations, all while wasting time and money on the wrong consumers.

Chasm assisted Levarne in identifying its distinctive competencies and redefining its target market and ideal customer profile by leveraging leading research insights. We devised a laser-focused content inbound strategy and an outbound sales approach, as well as pivoting their language, positioning, sales, and marketing to reach the appropriate customer at the right time.

The company’s productivity increased dramatically as a result of the newly defined distinct value proposition and laser-focused strategy.


If you’re feeling overwhelmed and don’t have the bandwidth to do everything yourself, it might be time to outsource your product marketing. By outsourcing this vital task, you can focus on what you do best while still ensuring that your products reach their target market. And if you need help finding the right partner for the job, we’ve got you covered.

Ready to take your product sales to the next level? Outsource product marketing is a great way to get there.

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Edwin Kooistra - Product Marketer & Founder

Technology can be a huge differentiator but leveraging emerging technologies can be challenging. After my degree in Business Information Technology I decided to work on the provider side of Technology, because I believe Technology providers play an important role in guiding enterprises on their digital journey. Besides helping tech businesses to optimize their growth and go-to-market strategies, I also like to write about the topic. I hope you find it useful!

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