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What is Win-Loss Analysis (Template Included)
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What is Win-Loss Analysis (Template Included)

Win-loss analysis is a method of finding out why exactly did a prospect buy your product, and in case the purchase was not made, then what was the reason behind it. It is an essential tool, especially when it comes to sales and product development, because through this, you know what you should be doing and what you should not...

9 Ways to Prevent Product Failures in 2022
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9 Ways to Prevent Product Failures in 2022

Whenever a company or a business, especially entrepreneurs, launch a new product or service, they are excited about it, but they're also very much convinced about the product's success. This can, of course, be attributed to the efforts and passion that has gone into the development of the product, but unfortunately, not all products are what they seem to be,...

All you Need to Know About Product Marketing in 2022 – (ULTIMATE Guide)
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All you Need to Know About Product Marketing in 2022 – (ULTIMATE Guide)

If we ask you to define product marketing in simple words, what would you say? Will you be hesitant? Although Product marketing is an important function in both B2B and B2C companies, many people tend to mix it with sales because of its similarity.  So let us walk you through product marketing from a different perspective to understand its true...

How to Develop a 7-Figure SaaS Sales Process
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How to Develop a 7-Figure SaaS Sales Process

Being from the industry you might have noticed that we globally are experiencing a Software as a Service (SaaS) boom, which was further pushed by the onset of the COVID-19 pandemic, where distant working and reliance on software became immense, which of course was a huge opportunity for SaaS businesses to carve a niche for themselves in the market and...

Marketing One-Pagers (How to Build One
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Marketing One-Pagers (How to Build One

They say that the first impression even though might not be the last, does last, and therefore marketing one-pagers are not only important in terms of putting your company, product or service out there but also for making sure that you are remembered, and you have made an impact on a possible client. The benefit and needs of marketing one-pager...

Demand Generation vs. Lead Generation
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Demand Generation vs. Lead Generation

Sometimes even experts from the industry find themselves at crossroads when talking about demand generation and lead generation. While some say that they are a subset of each other, others state them to be related but not consequential of each other. While demand imagination involves activities that make your customer or client aware of your presence in the market, on...