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SaaS Company Valuation – Learn to Value your Company the Right Way!
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SaaS Company Valuation – Learn to Value your Company the Right Way!

With the growing need for software, its market diversified, and buying complete software became an obsolete practice. Businesses shifted to the SaaS model where, instead of buying, they pay software vendors a monthly fee to avail their software services on web-based applications through cloud computing. This resulted in a massive growth of businesses as customers got easy access to company...

The Ultimate Guide to B2B Market Segmentation
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The Ultimate Guide to B2B Market Segmentation

Being the owner of a business or a company whether in the B2B sector or the B2C sector requires you to put in marketing efforts to put your product or service out there. In these times the need for marketing especially for the service segment in terms of SaaS (Software as a Service), has grown over time. But just having...

Product Market Fit for Your SaaS Business
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Product Market Fit for Your SaaS Business

Startup founders especially in the tech space are obsessed with revenues and profits and cash flow statements. But what they fail to realize is that if they don’t develop an appropriate product-market fit then all their business will do is become a financial burden that churns out minimal results and requires heavy financial injections. For the SaaS (Software as a...

Mastering Tech Product Complexity Through Simplification
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Mastering Tech Product Complexity Through Simplification

How to simplify and communicate a complicated tech product? Apple has effectively proven to the entire world that "the simpler, the better," yet tech founders and CEOs still struggle with one concept: simplifying their technology. They've worked months and even years on a brilliant product, living inside the weeds of its technology. How would they be able to dump all...

Small, Mid-Market, or Enterprise? A Definition That Could Make or Break Your Product Marketing Success.
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Small, Mid-Market, or Enterprise? A Definition That Could Make or Break Your Product Marketing Success.

"Which target is better to focus on: SMB, mid-market or straight to the enterprise?" This is one of the first and key strategic questions many tech founders ask.  After all, prospects are all suffering from similar pain points and seeking similar solutions, and so you should be able to apply the same sales process of selling tech products for all...

6 Steps for a Successful Tech Product Positioning
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6 Steps for a Successful Tech Product Positioning

Product positioning is the art of how your product is positioned in front of customers. It helps you align your products with your target market, and it can also help you differentiate your products from competitors. But what does this mean? And why should you care? DOWNLOAD POSITIONING TOOL What is Product Positioning? It is the process of understanding how...