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3 trends will impact tech CEOs in 2022 and which actions to help move the organization in the right direction
Blog

3 trends will impact tech CEOs in 2022 and which actions to help move the organization in the right direction

Businesses are recognizing that next-generation technology holds the future to grow. All businesses are becoming tech businesses and getting wiser by the day about what works and what doesn't. And this is impacting all facets of the technology provider industry. Tech companies are now positioned to make substantial impacts on markets, and bold decisions are required to shape the next wave...

Why Tech Startups Fail: 6 Problems to Deal with
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Why Tech Startups Fail: 6 Problems to Deal with

One of Gartner’s top tech CEO analysts Neil McMurchy used to say, there is 0% relevance between a great product and market success. But what does that mean? If you’re the founder or CEO of an emerging tech provider, this article will guide you through the main reasons behind the growth and success of some tech organizations. We will also...

Tech CEOs – How to restrategize and grow in the “new normal”
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Tech CEOs – How to restrategize and grow in the “new normal”

In the past few months, the entire world has come to an unavoidable standstill. With this, the impact has reached far and wide, influencing every industry in its wake. Running a successful business during a pandemic is one of the hardest challenges companies are faced with. And revenues are slashed by large percentages. For the technology sector, the impact can be said...

How to Create Buyer Personas for Your Growing Technology Company?
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How to Create Buyer Personas for Your Growing Technology Company?

“Persona” is basically the aspect of someone's character that is perceived by others. In the marketing world, a buyer persona is a clear, detailed representation of the right customers for your business based on market research and accurate customer data. What are Buyer Personas? Buyer personas provide powerful insights for your company. A well-structured buyer persona can help you figure...

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