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11 Go-to-Market Mistakes to Avoid in 2022
According to SBA estimates, 627,000 new businesses open each year. And every year, roughly around 30,000 products are launched into the consumer market. However, about 90% of all startups fail. In fact, 10% of all startups fail within the first year. And these stats don’t vary by industry. It’s the same across the board. You wanna know startups fail? Well,...
![How to Conduct a Competitive Analysis [FREE Template]](https://chasm.to/wp-content/uploads/2022/01/p6.jpg)
How to Conduct a Competitive Analysis [FREE Template]
Nowadays, consumers are much more informed about products and services than they were just a decade ago. With the boom in the eCommerce market and digital marketing, today’s smart consumers can research your products, compare them with other competing products and make final purchasing decisions all on their own. Rather than making a visit to a physical store location and...
4 steps for tech providers to write a convincing case study to win businesses
Did you know 70% of buyers make up their minds and define their own needs even before contacting a seller? And 44% look for specific solutions before talking to a salesperson? Because consumers are getting more informed than ever, and this informed decision-making is changing the whole buying journey, sales is now even more complex. Therefore, tech providers need to...
3 trends will impact tech CEOs in 2022 and which actions to help move the organization in the right direction
Businesses are recognizing that next-generation technology holds the future to grow. All businesses are becoming tech businesses and getting wiser by the day about what works and what doesn't. And this is impacting all facets of the technology provider industry. Tech companies are now positioned to make substantial impacts on markets, and bold decisions are required to shape the next wave...
Why Tech Startups Fail: 6 Problems to Deal with
One of Gartner’s top tech CEO analysts Neil McMurchy used to say, there is 0% relevance between a great product and market success. But what does that mean? If you’re the founder or CEO of an emerging tech provider, this article will guide you through the main reasons behind the growth and success of some tech organizations. We will also...
Tech CEOs – How to restrategize and grow in the “new normal”
In the past few months, the entire world has come to an unavoidable standstill. With this, the impact has reached far and wide, influencing every industry in its wake. Running a successful business during a pandemic is one of the hardest challenges companies are faced with. And revenues are slashed by large percentages. For the technology sector, the impact can be said...