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How to Create Buyer Personas for Your Growing Technology Company?
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How to Create Buyer Personas for Your Growing Technology Company?

“Persona” is basically the aspect of someone's character that is perceived by others. In the marketing world, a buyer persona is a clear, detailed representation of the right customers for your business based on market research and accurate customer data. What are Buyer Personas? Buyer personas provide powerful insights for your company. A well-structured buyer persona can help you figure...

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