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How To Increase B2B Market Share In The Tech Industry?
B2B startups must always identify their actual market share in the pursuit of developing more actionable product marketing strategies. The market share is generally a measure of the potential within a market for a tech startup. Estimating market share in contrast to competitors is one of the most essential steps in developing a value-driven go-to-market plan. B2B businesses analyze their...
Product Marketing KPIs/Metrics
One of the most dominant challenges for startups is the ideal measurement of their product marketing campaigns. Attributing results to team efforts becomes complex with diverse marketing activities producing so much data to analyze. Understanding the right metrics and their relevance to your product marketing is a prerequisite to starting a SaaS startup and should be on top of every...
First 30, 60, 90 Day Plan as a New Product Marketing Manager
A Professional marketer moving to product marketing roles is usually given strategic objectives for their first 30, 60, and 90 days as a new product marketing manager (PMM). A common practice in multinational organizational culture is to understand the customer pain points and the benefits your product offers. It is generally the best starting point for new PMMs. Due to...
How To Identify Your B2B Target Audience
Identifying and understanding your ideal B2B target audience is a core aspect of marketing in the SaaS sector, especially for startups. Answering how to identify and engage with your B2B target audience can streamline core strategies primarily branding, marketing, and sales efforts. Researching all aspects of your B2B target audiences is the first step towards data-driven and informed decisions making....
B2B demand Generation Metrics Tech Startups Should Track
Sustainable growth is the dream of every B2B tech startup, allowing themselves to grow over time through consistent demand generation. Due to the competitive and quickly evolving nature of the SaaS sector, it is critical for B2B businesses, especially tech startups, to maintain observation over essential demand generation metrics. Demand generation metrics that directly correlate to ROI growth must be...
Product-Led Growth (PLG) and Why Is It Important for B2B SaaS Startups
The product-led growth (PLG) business model has gained tremendous popularity as digital services become a prominent occurrence in society. The PLG model is a framework that allows SaaS businesses to develop customizable products which offer features & solutions that on their own acquire, activate, convert and retain customers. The core aim, Matilda Widlund, discusses in her research is to create...