Additional menu

Home Blog

Blog

B2B Sales Enablement: A Guide To Achieve High Business Growth
Blog

B2B Sales Enablement: A Guide To Achieve High Business Growth

Empowering your sales team with the right resources to improve customer engagement and conversions is a very popular modern concept that has experienced an increase in adoption by 343% (2021). B2B tech businesses that enable their sales team with the right information and tools have proven to improve sales messaging and enhance sales team performance. According to recent stats, sales...

How To Increase B2B Market Share In The Tech Industry?
Blog

How To Increase B2B Market Share In The Tech Industry?

B2B startups must always identify their actual market share in the pursuit of developing more actionable product marketing strategies. The market share is generally a measure of the potential within a market for a tech startup. Estimating market share in contrast to competitors is one of the most essential steps in developing a value-driven go-to-market plan. B2B businesses analyze their...

Product Marketing KPIs/Metrics
Blog

Product Marketing KPIs/Metrics

One of the most dominant challenges for startups is the ideal measurement of their product marketing campaigns. Attributing results to team efforts becomes complex with diverse marketing activities producing so much data to analyze. Understanding the right metrics and their relevance to your product marketing is a prerequisite to starting a SaaS startup and should be on top of every...

First 30, 60, 90 Day Plan as a New Product Marketing Manager
Blog

First 30, 60, 90 Day Plan as a New Product Marketing Manager

A Professional marketer moving to product marketing roles is usually given strategic objectives for their first 30, 60, and 90 days as a new product marketing manager (PMM). A common practice in multinational organizational culture is to understand the customer pain points and the benefits your product offers. It is generally the best starting point for new PMMs. Due to...

How To Identify Your B2B Target Audience
Blog

How To Identify Your B2B Target Audience

Identifying and understanding your ideal B2B target audience is a core aspect of marketing in the SaaS sector, especially for startups. Answering how to identify and engage with your B2B target audience can streamline core strategies primarily branding, marketing, and sales efforts. Researching all aspects of your B2B target audiences is the first step towards data-driven and informed decisions making....

B2B demand Generation Metrics Tech Startups Should Track
Blog

B2B demand Generation Metrics Tech Startups Should Track

Sustainable growth is the dream of every B2B tech startup, allowing themselves to grow over time through consistent demand generation. Due to the competitive and quickly evolving nature of the SaaS sector, it is critical for B2B businesses, especially tech startups, to maintain observation over essential demand generation metrics. Demand generation metrics that directly correlate to ROI growth must be...