Additional menu

Home Blog

Blog

9 Successful Customer Acquisition Strategies for Tech Startups
Blog

9 Successful Customer Acquisition Strategies for Tech Startups

The SaaS tech industry is experiencing tremendous growth accredited partially to the popularity of cloud based business solutions, but also to the low barriers of entry for solution providers. With global spending on SaaS tech projected to increase to $500 billion by 2023, having a winning customer acquisition strategy for tech startups is critical to their long term success. The...

12 Tips on How To Close More B2B Tech Sales Faster Than Ever
Blog

12 Tips on How To Close More B2B Tech Sales Faster Than Ever

President Abraham Lincoln’s famous quote “If I had nine hours to cut down a tree, I would spend six hours sharpening my axe” is great advice for SaaS marketers looking to answer exactly ‘how to close B2B sales faster in tech industry?’  Developing sound strategies to close your B2B sales quickly is an essential ingredient to survive in an industry...

How To Attract New Customers To your B2B Tech Startup? 9 Easy Steps
Blog

How To Attract New Customers To your B2B Tech Startup? 9 Easy Steps

B2B tech startups are quickly becoming a global phenomenon, with Statista reporting the industry to be worth close to 5.3 trillion. This amazing growth can be directly related to innovation, changing customer demands, limitations due to the pandemic, and increased technology reliance. Professionals establish three essential factors of every SaaS startups organizational strategy, namely customer retention, customer engagement and customer...

12 Ways to Prepare your B2B Tech Startup To Enter a New Market
Blog

12 Ways to Prepare your B2B Tech Startup To Enter a New Market

Strategic business planning is a critical stage when preparing to launch B2B tech startups into new markets. In 2019, Small Business Trends identified that 2 out of 5 technology startups tend to be profitable, while the others breakeven or liquidate. CB Insights identifies ten important factors why startups fail: No market need: 42%Ran out of cash: 29%Not the right team:...

13 Strategies to Reduce Customer Acquisition Cost
Blog

13 Strategies to Reduce Customer Acquisition Cost

Table of Contents What Is Customer Acquisition Cost?Why It’s Essential for B2B Marketers To Measure CAC?How to Calculate Customer Acquisition Cost?CAC comparison by marketing channelSteps to compare marketing channels for CACHow Customer Lifetime Value (CLV) Metric is linked with CAC?Ways To Reduce Customer Acquisition CostConclusion The SaaS sector is experiencing phenomenal growth, with Gartner predicting the industry will be worth...

5 Steps to Reach Decision Makers of B2B SaaS Companies
Blog

5 Steps to Reach Decision Makers of B2B SaaS Companies

The SaaS B2B sector is considered one of the most competitive and fast growing sectors in the world, estimated to be worth $172 billion in 2022 by Gartner Research. While the industry’s growth is phenomenal, it is known to have some of the longest and complex sales processes. In an industry where the average lead takes six attempts to connect...