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Product-Led Growth (PLG) and Why Is It Important for B2B SaaS Startups
The product-led growth (PLG) business model has gained tremendous popularity as digital services become a prominent occurrence in society. The PLG model is a framework that allows SaaS businesses to develop customizable products which offer features & solutions that on their own acquire, activate, convert and retain customers. The core aim, Matilda Widlund, discusses in her research is to create...
Customer Journey Map for B2B Tech Startups: What Is It? Why It’s Important & How to Create It?
From their beginning, B2B tech startups must always keep in mind that they must be experience-led businesses. Customer journey mapping is one such tool that enables SaaS startups to visualize the customer experience. Startups usually strategize to engage audiences through different channels or touchpoints. The buyer journey begins with their first interaction until they either convert or diverge to another...
How to Build a B2B Community for Tech Startups?
Building influential communities around your service or product has long been popular marketing strategy by SaaS providers over the last 10 years. Consider the very popular Microsoft community that connects users with other users, while keeping customers close to the Microsoft brand. Yesterday, the 2022 Community Industry Report was released by CMX and Bevvy. The study found that 87% of...
9 Factors To Make your B2B Tech Product Stand Out Against Competitors
A growth-focused competitive strategy is a crucial aspect of developing a strong brand identity and more importantly, product differentiation. A B2B tech product that stands out from the competition is essential given the clustered nature of the SaaS industry. With an ever-increasing number of SaaS providers worldwide, constantly increasing adoption of cloud-based solutions, and many similar product offerings, B2B tech...
9 Successful Customer Acquisition Strategies for Tech Startups
The SaaS tech industry is experiencing tremendous growth accredited partially to the popularity of cloud based business solutions, but also to the low barriers of entry for solution providers. With global spending on SaaS tech projected to increase to $500 billion by 2023, having a winning customer acquisition strategy for tech startups is critical to their long term success. The...
12 Tips on How To Close More B2B Tech Sales Faster Than Ever
President Abraham Lincoln’s famous quote “If I had nine hours to cut down a tree, I would spend six hours sharpening my axe” is great advice for SaaS marketers looking to answer exactly ‘how to close B2B sales faster in tech industry?’ Developing sound strategies to close your B2B sales quickly is an essential ingredient to survive in an industry...