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How To Attract New Customers To your B2B Tech Startup? 9 Easy Steps
B2B tech startups are quickly becoming a global phenomenon, with Statista reporting the industry to be worth close to 5.3 trillion. This amazing growth can be directly related to innovation, changing customer demands, limitations due to the pandemic, and increased technology reliance. Professionals establish three essential factors of every SaaS startups organizational strategy, namely customer retention, customer engagement and customer...
12 Ways to Prepare your B2B Tech Startup To Enter a New Market
Strategic business planning is a critical stage when preparing to launch B2B tech startups into new markets. In 2019, Small Business Trends identified that 2 out of 5 technology startups tend to be profitable, while the others breakeven or liquidate. CB Insights identifies ten important factors why startups fail: No market need: 42%Ran out of cash: 29%Not the right team:...
5 Steps to Reach Decision Makers of B2B SaaS Companies
The SaaS B2B sector is considered one of the most competitive and fast growing sectors in the world, estimated to be worth $172 billion in 2022 by Gartner Research. While the industry’s growth is phenomenal, it is known to have some of the longest and complex sales processes. In an industry where the average lead takes six attempts to connect...
How To Create An Ideal Customer Profile To Grow Your SaaS Business
A 2021 Gartner research identified that the SaaS industry has grown to a phenomenal $172 billion, experiencing 500% growth over the last 7 years. However, it also increased competition over the years, with the US alone hosting almost 17000 SaaS businesses. In 2022, SaaS businesses require definitive branding to differentiate while highlighting their competitive edge over the industry. So how does one...
How Gamification Can Increase Customer Retention for SaaS with Examples
User experience (UX) and retention are essential aspects of any software as a service (SaaS) business. UX is how a user interacts with and experiences a software application. Retention refers to the percentage of users who continue using your app after signing up. Both UX and retention are important because they impact your SaaS business's success. If you have a...
The Differences Between Market Research and Marketing Research
The modern marketer must be well informed and prepared when engaging with their target audiences. Marketing research or what academics term marketing management is the interesting process of identifying ideal customers, and the marketing tactics to engage them. Marketing research allows organizations to study & better understand different markets, product branding ideas, marketing tactics, sales management, content strategies, and other...