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How should I differentiate myself from bigger players in my market?
In the early days of B2B software, it was common for companies to have functionality no one else had in their market. In today’s Software as a Service (Saas) world, differentiation via functionality isn’t likely to result in a unique position. Everyone in the same market has similar functionality for the segment they serve such as small, mid-market, and enterprise...
4 Steps To Optimize Your B2B SaaS Sales Cycle
The Business to business (B2B) industry has been gradually growing over the last 8-10 years, estimated to be valued at a behemoth worth of almost $7 trillion in 2022. Described in the easiest terms, a B2B sales process is a transaction between two organizations rather than between an organization and individual customer. Business to business sales processes are usually made...
How To Create A Compelling SaaS User Onboarding Email Sequence
User onboarding email sequences are the key to success for any SaaS business that relies on email to communicate with its customers. They provide a way to introduce new subscribers to an existing or a newly launched product in a way that looks more personalized and engaging. When done correctly, user onboarding emails can be practical tools that help convert...
15 SaaS Marketing Campaigns With (Examples) To Inspire Your Marketing
There's no one-size-fits-all answer to what makes a great SaaS marketing campaign. However, there are some key elements that all successful SaaS marketing campaigns share. In this article, we'll look at five examples of SaaS marketing campaigns that hit the mark in terms of creativity, engagement, and results. Why running marketing campaigns is essential for your SaaS business Marketing campaigns...
How to Create Interactive Product Tours to Enhance the Onboarding Experience
Onboarding is an essential process for products. It's the time when you hook new users and get them interested in your product. One way to do this is by using product tours to show new users around. In this blog post, we'll show you how to create interactive product tours and what benefits they can bring to your onboarding experience....
15 Product Launch Email Examples to uplift your SaaS Product Marketing
Product launch emails are great for increasing excitement and building buzz around your new product or service. You can generate interest, create a sense of anticipation, and even drive sales by sending out a well-crafted launch email. However, crafting a great product launch email is not always easy. In this article, we will share 15 examples of product launch emails...