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15 Product Launch Email Examples to uplift your SaaS Product Marketing

June 27, 2022 Edwin Kooistra

Product launch emails are great for increasing excitement and building buzz around your new product or service. You can generate interest, create a sense of anticipation, and even drive sales by sending out a well-crafted launch email.

However, crafting a great product launch email is not always easy. In this article, we will share 15 examples of product launch emails that you can use for inspiration in your email marketing campaigns.

Importance of crafting a great product launch email

There are many benefits to crafting a great product launch email. Here are just a few:

  • Generate interest and excitement about your new product or service: Think about what would make someone want to learn more about your product or service. Curiosity? A great benefit?
  • Create a sense of anticipation: This is your chance to build excitement for what’s to come. Use strong language and paint a picture of your product’s use.
  • Drive sales: A product launch email is a powerful tool to increase conversions and drive sales. Please include a clear call-to-action and make it easy for customers to purchase your new product.
  • Increase brand awareness: Take advantage of this opportunity to introduce your new product to a broader audience and increase brand awareness. Promote any unique features or benefits that will help customers remember your product.
  • Enhance customer relationships: Product launch emails are a great way to stay in touch with your customers and keep them updated on what’s new with your business. Use this opportunity to thank them for their loyalty and tell them you’re always working to improve their experience.

15 Product Launch Email Examples That You Can Use for Your SaaS Business

Here are the top 15 most popular product launch email examples that you can follow:

  1. AWeber
  2. Drip
  3. GetResponse
  4. HubSpot
  5. iContact
  6. MailChimp
  7. Maropost
  8. Ontraport
  9. Pardot
  10. PersistIQ
  11. ReachMail
  12. SendGrid
  13. VerticalResponse
  14. Vero
  15. ConvertKit

1. AWeber

AWeber’s product launch emails are some of the best in the business. They are well-crafted, educational, and friendly without being too sales-y. They provide valuable information that can be used to improve your product launches.

Here are a few examples of their product launch emails:

  • “5 Tips for a Successful Product Launch”
  • “How to Make Your Product Launch a Success”
  • “Top 10 Tips for Launching Your Product Successfully”

Each of these emails provides valuable tips and advice that you can use to make your next product launch a success. So if you’re looking for excellent product launch email examples, check out AWeber’s collection.

2. Drip

A drip is a tool that allows you to create and send beautiful email campaigns. It’s easy to use and has a wide range of features, making it perfect for launching a new product.

One of the best things about Drip is that it comes with a range of pre-made email templates that you can use for your product launch. All you need to do is choose the template best suits your needs, add your content, and hit send!

Here are some of the best Product announcement email examples from Drip:

1. The “Get Started” Email

This email is designed to get people excited about your new product. It outlines your product, what it does, and how it can benefit the recipient. It also includes a call-to-action (CTA) that encourages the recipient to try out your product.

2. The “What’s New” Email

This email is perfect for keeping people up-to-date on what’s new with your product. It highlights your product’s latest features and benefits and includes a CTA that encourages recipients to learn more about your product.

3. The “Product Demo” Email

This email gives recipients a chance to see your product in action. It includes a video or image that shows off your product, as well as some text that explains what your product does. There’s also a CTA that encourages recipients to try out your product.

4. The “Special Offer” Email

This email is a great way to introduce people to your product. It includes a special offer or discount that recipients can use when they sign up for your product. A CTA also encourages recipients to take advantage of your offer.

5. The “Thank You” Email

This email is a great way to show appreciation to those who have tried out your product. It thanks them for their interest and feedback and includes a CTA that encourages recipients to keep using your product.

These are just a few examples of the types of Product Launch Emails you can create with Drip. So if you’re looking for an easy way to launch your new product, check out Drip!

3. GetResponse

GetResponse has put together a great resource of product launch email examples that you can use as inspiration for your campaigns. Take a look at a few of our favorites:

This email from GetResponse is simple and to the point. It tells subscribers about the new product and how it can help them and includes a link to learn more.

In this email, Dropbox asks customers what they think about the new product and how it can be improved. This is a great way to get feedback from your customers and ensure you’re meeting their needs.

This email from Amazon is an excellent example of using images and videos to promote a new product. The email includes a link to a video about the product and photos and text explaining what the product is and how it can be used.

Whether you’re launching a new product or just announcing a new feature, these product update announcements email examples from GetResponse will help you get the word out in a way that’s sure to get your subscribers excited.

4. HubSpot

HubSpot is one of the most well-known and respected names in the world of marketing, so it’s no surprise they know a thing or two about launching products. They have a whole section of their website dedicated to product launch resources.

One of the most helpful resources in this section is their collection of product launch email campaign examples. These examples show how HubSpot has successfully launched products in the past and can give you some great ideas for your launch campaigns.

Here are a few of the best product launch email examples from HubSpot:

  • The “Now Available” Email
  • The “Introducing” Email
  • The “Learn More” Email
  • The “Special Offer” Email

5. iContact

iContact is an excellent example of a company that knows how to do a product launch email right. In this post, we’ll look at some of the best and new product launch email examples from iContact and see what makes them so effective.

The first thing you’ll notice about iContact’s product launch emails is that they’re very visual. They use attractive images and headlines to grab attention and interest people in their new product.

They also do a great job of showcasing the benefits of their product. In this email, for example, they highlight how their new product can help users save time and be more productive.

Finally, iContact’s product launch emails always include a solid call to action. They make it easy for people to learn more about their new product and buy it by providing links to their website and online store.

6. MailChimp

One of the great things about MailChimp is that it offers a lot of flexibility when designing your emails. You can use one of their many templates or create your own from scratch.

If you’re planning on launching a new product, you’ll want to make sure you have a great email campaign to go along with it. MailChimp has some great product launch email examples that you can use for inspiration.

One of the best things about using MailChimp for your product launch is that you can easily track your results. You’ll see how many people opened your email, clicked on the links, and even unsubscribed. This information will help you fine-tune your future campaigns.

7. Maropost

To help you get started, we’ve compiled a list of five product launch email examples from Maropost. These examples can give you ideas for your launch emails and show you how to create excitement around a new product.

  • The Pre-Launch Email
  • The Launch Announcement Email
  • The Post-Launch Email
  • The Customer Feedback Email
  • The Thank You Email

8. Ontraport

Ontraport has some excellent examples of product launch emails that you can use as inspiration for your campaigns.

One thing that all of these emails have in common is that they’re clear and concise. They get straight to the point, which is essential when trying to grab someone’s attention.

Another common theme is that they all use images to break up the text and make the email more visually appealing. And finally, they all include a solid call to action so that recipients know what they should do next.

9. Pardot

Pardot is an excellent tool for product launches because it allows you to automate your email marketing. This means that you can set up your emails to be sent out automatically when someone new signs up for your product or when a customer makes a purchase.

You can also use Pardot to segment your customers and target them with specific emails. For example, you could send a different email to customers who haven’t used your product in a while or those who have never purchased anything from you before.

Pardot also allows you to track your results to see how well your product launch is going. You can see how many people opened and clicked through your emails, and you can even A/B test different email subject lines to see which one performs best.

10. PersistIQ

One thing that made their launch email so successful was that it was very personal. The team at PersistIQ took the time to explain their product, how it worked, and why it would be valuable to their customers. They also included a special offer for those who signed up during the launch.

All of this made for a very compelling email that got people excited about the new product. If you’re looking for inspiration for your product launch, check out PersistIQ’s email template. It’s a great example of how to do things right.

11. ReachMail

ReachMail is an excellent tool for launching new products because it provides plenty of email examples that you can use to get your message across. Plus, the software makes it easy to customize your emails, so they’re just suitable for your target audience.

And, if you need any help, ReachMail’s customer support team is always happy to lend a hand. So if you’re looking for a hassle-free way to launch your new product, ReachMail is worth checking out.

12. SendGrid

With SendGrid, you can quickly create and send out email campaigns to promote your new product or service to your target audience. Moreover, SendGrid makes it easy to track the results of your product launch email campaign so that you can determine its effectiveness.

If you plan to launch a new product or service, consider using SendGrid to help you get started. With its wide range of features and benefits, SendGrid is the perfect platform for launching your new product or service.

13. VerticalResponse

Fortunately, VerticalResponse makes it easy to create great-looking product launch emails that will grab attention and get people excited about what you’re offering. Plus, we’ve got a few examples to help inspire your messages.

First, let’s look at some key elements to include in your product launch emails.

  • Headline
  • Images
  • Details
  • Call-to-action

14. Vero

Vero is an excellent example of effectively launching a new product via email. In their case, they used a simple but effective email campaign that generated a lot of excitement and interest in their new product.

Here’s how they did it:

  • They started with a bang by announcing their new product in a big way.
  • They followed up with more information about the product and how it would benefit their customers.
  • They offered a free trial to those interested in trying it out.
  • They provided clear instructions on how to get started with the product.
  • They ended with a solid call to action that encouraged people to sign up for the free trial.

This email campaign was highly successful in generating interest and excitement for Vero’s new product launch. If you’re looking for some inspiration for your next product launch, check out their email campaign and see how you can apply their strategies to your business.

15. ConvertKit

ConvertKit is an excellent tool for launching products because it allows you to create beautiful email newsletters easily. Plus, ConvertKit integrates with many popular eCommerce platforms, making it easy to keep your customers updated on new product launches and announcements.

Here are a few examples of ConvertKit’s Product Launch Email Templates that you can use for your next SaaS product launch:

  • The “Product Launched” Email Template
  • The “New Product Announcement” Email Template
  • The “Special Offer” Email Template
  • The “Product Update” Email Template
  • The “Customer testimonial” Email Template


Product launch emails can be a great way to generate interest and excitement about your new product or service. Using one of the 15 examples above as inspiration, you can create a well-crafted product launch email to help you achieve your marketing goals.

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Edwin Kooistra - Product Marketer & Founder

Technology can be a huge differentiator but leveraging emerging technologies can be challenging. After my degree in Business Information Technology I decided to work on the provider side of Technology, because I believe Technology providers play an important role in guiding enterprises on their digital journey. Besides helping tech businesses to optimize their growth and go-to-market strategies, I also like to write about the topic. I hope you find it useful!

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