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15 SaaS Marketing Campaigns With (Examples) To Inspire Your Marketing

July 18, 2022 Edwin Kooistra

There’s no one-size-fits-all answer to what makes a great SaaS marketing campaign. However, there are some key elements that all successful SaaS marketing campaigns share.

In this article, we’ll look at five examples of SaaS marketing campaigns that hit the mark in terms of creativity, engagement, and results.

Why running marketing campaigns is essential for your SaaS business

Marketing campaigns help SaaS businesses generate leads, build awareness, and create buzz around their products or services.

Running marketing campaigns can be costly, but they are essential for growing a SaaS business. Without marketing campaigns, it would be challenging to reach new customers and develop a base of loyal users.

Marketing campaigns can be complex, but there are some simple steps that all SaaS businesses can follow to create successful marketing campaigns:

  1. Identify your target audience.
  2. Craft a compelling message that speaks to your target audience.
  3. Use the proper marketing channels to reach your target audience.

Here are a few solid reasons that show marketing campaigns are crucial for any SaaS business:

  1. Reach a wider audience and promote your product or service to potential customers who may otherwise not be aware of your business.
  2. Generate leads and sales for your business, helping you grow and scale your operations.
  3. Build brand awareness and recognition for your business, helping you stand out in a crowded marketplace.
  4. Stay top-of-mind with your target audience, keeping your business at the forefront of their minds when they are ready to purchase.
  5. Marketing campaigns can be an effective way to track ROI (return on investment) and measure the success of your marketing efforts, allowing you to refine and optimize your campaigns over time.

15 SaaS marketing campaigns ideas that you can steal for your SaaS business

One of the most effective ways to market your SaaS business is to run a targeted marketing campaign. By specifically targeting your audience and tailoring your message to them, you can dramatically increase the effectiveness of your marketing efforts.

Here are a few ideas for targeted SaaS marketing campaigns that you can steal for your own business:

  1. Dropbox
  2. HubSpot
  3. MailChimp
  4. Salesforce
  5. Slack
  6. Trello
  7. Mint
  8. Apple Music
  9. Adobe
  10. Amazon Prime
  11. Monday.com
  12. Zapier
  13. Buffer
  14. Drift
  15. Privy

1. Dropbox

Dropbox’s “Get Started” tour is an excellent example of how to use onboarding to drive your marketing campaign. The tour guides new users through the key features of Dropbox and encourages them to share the service with their friends. As a bonus, each person who signs up for Dropbox through the tour gets an additional 500 MB of storage.

2. HubSpot

HubSpot’s free CRM trial is a great way to get potential customers interested in your product. By offering a free trial, HubSpot can show its product at a lower cost while generating revenue from customers who eventually upgrade to a paid plan.

3. MailChimp

MailChimp’s “Email Marketing Handbook” is an excellent example of content marketing. The handbook is a comprehensive guide to email marketing, covering everything from best practices to case studies. By offering such a valuable resource for free, MailChimp can position itself as a thought leader in the email marketing space.

4. Salesforce

Salesforce’s annual Dreamforce conference is an excellent example of an event-based marketing campaign. The conference brings together some of the biggest names in the tech industry and provides attendees with an opportunity to learn about Salesforce’s products and services. In addition to generating revenue from ticket sales, the conference also helps Salesforce build its brand and generate leads.

5. Slack

Slack’s “Work From Home Guide” is an excellent example of using relevant current events to drive your marketing campaign. With more and more people working from home, the guide offers practical advice on how to stay productive and connected while working remotely. Slack can position itself as a thought leader in the small workspace by providing such a valuable resource.

6. Trello

Trello’s “Project Management Handbook” is another excellent example of content marketing. The handbook is a comprehensive guide to project management, covering everything from best practices to case studies. By offering such a valuable resource for free, Trello can position itself as a thought leader in project management.

7. Mint

Mint is an excellent example of a SaaS company that does marketing well. If you’re looking for some inspiration for your marketing campaigns, why not take a cue from Mint?

Here are a few ideas to get you started:

  • Use customer testimonials
  • Offer a free trial
  • Create helpful content
  • Use attractive visuals

Last but not least, Mint uses attractive visuals in its marketing campaigns. This makes their ads and website more visually appealing, which can help attract attention and get people to click through to learn more.

8. Apple Music

When it comes to marketing, there are many different ways to skin a cat. But if you’re looking for some innovative and effective marketing campaigns, you need to look no further than Apple Music.

Sure, they’ve got a big budget. But that doesn’t mean you can’t steal some of their ideas and put them to good use for your own SaaS business.

Here are three great marketing campaigns from Apple Music that you can use as inspiration for your own business:

  • The ‘Get 3 Months Free’ Campaign
  • The ‘Listen with Friends” Campaign
  • The ‘Humanizing Music” Campaign

9. Adobe

If you want to launch a SaaS product, Adobe is one of the best places to look for inspiration. The software company has been highly successful in marketing its products, and its campaigns can be a great source of ideas for your marketing efforts.

To give you an idea of what Adobe has done right, here are three of its most successful SaaS marketing campaigns:

  • The “I am” campaign
  • The “Creativity is Contagious” campaign
  • The “Be great in eight” campaign

These are just three of the many successful marketing campaigns that Adobe has launched over the years. If you want to launch a SaaS product, studying Adobe’s marketing efforts is a great way to get inspired and develop ideas for your campaign.

10. Amazon Prime

You might be wondering how Amazon Prime, a subscription service that gives you access to free two-day shipping, exclusive deals, and more, can help you market your SaaS product.

After all, Amazon is a huge company with a massive marketing budget. Indeed their marketing campaigns are too complicated and expensive for the average SaaS startup to replicate.


There are quite a few things that smaller companies can learn from Amazon Prime’s marketing strategy.

Here are three ideas that you can steal for your own SaaS marketing campaigns:

  • Make it easy for customers to sign up and start using your product
  • Offer exclusive deals and discounts
  • Create compelling content

11. Monday.com

Monday.com has quickly become one of the most popular SaaS platforms. And it’s no wonder why their marketing campaigns are top-notch!

If you’re looking for some inspiration for your own SaaS marketing campaigns, look no further than Monday.com.

Here are three ideas that you can borrow from them:

  • Use Emotional Appeals: One of the things that Monday.com does well is evoked emotion in its ads and social media posts. They know that people make decisions based on their feelings, so they tap into those feelings to get users to sign up for their platform.
  • Focus on the benefits: This ad is about the benefits of using Monday.com over other project management tools. By highlighting the features and advantages that make their platform unique, they’re able to get users interested in signing up.
  • Use social proof: When potential customers see that other people are using and enjoying your product, it makes them more likely to want to try it out for themselves.

12. Zapier

When it comes to the best B2B SaaS marketing campaigns, one company that always seems to be at the forefront is Zapier. They’re known for their creative and effective campaigns that often generate many buzzes. If you’re looking for inspiration for your SaaS marketing campaigns, you should check out what Zapier is doing.

Here are some great ideas that you can steal from them:

  • Use User-Generated Content: This is content that your users create, such as testimonials, reviews, case studies, etc. UGC is mighty.
  • Create an Engaging Blog: Zapier regularly publishes helpful articles, tutorials, and resources their readers can use to get the most out of their product.
  • Host Webinars and Online Events: They’re a great way to showcase your product in a live setting and give your audience a chance to ask questions and get more information.
  • Offer Free Trials and Discounts: They give potential customers a chance to try out your product without any risk and see if it’s a good fit for them.

13. Buffer

Buffer has built a massive following and loyal customer base by consistently delivering a fantastic product and marketing it effectively. We’ll take a look at some of the most successful marketing campaigns. Buffer has run and see what lessons we can learn from them.

  • “How We Made $$$ With Our App” campaign: Buffer created a simple landing page featuring a calculator to do this. Potential customers could input their current monthly revenue and the number of hours they spent using the app daily.
  • “I Tried Buffer, and This is What Happened” campaign: To do this, Buffer reached out to some of its most successful customers and asked them to write testimonials about their experience using the app.
  • “Buffer Is the Best Way to Save Time on Social Media” campaign: To do this, Buffer created a landing page that featured a video testimonial from a customer who had used the app to save time on social media.
  • Buffer Is the Best Way to Stay Organized on Social Media” campaign: This campaign was effective because it showed potential customers that Buffer could help them stay organized, which is a valuable commodity.

14. Drift

When looking for SaaS marketing campaign ideas, it pays to think outside the box. After all, your competition is probably using the same old tactics, so why not try something new?

One great way to get fresh ideas is to look at what other companies in your industry are doing. And one company that’s always worth taking a look at is Drift.

Drift is a rapidly growing startup that’s shaking up the world of online marketing. And one of the things they’re known for is their creative and effective marketing campaigns.

So, if you’re looking for some inspiration, here are four great ideas that you can steal from Drift:

  • Use humor in your marketing
  • Create helpful content
  • Host a contest or giveaway
  • Get personal

15. Privy

It’s no secret that many of the best marketing campaign ideas come from other companies. And there’s nothing wrong with that! It’s often a great way to learn what works and doesn’t.

One company that always seems to have great ideas is Privy. They’re a marketing automation platform that helps businesses grow their email list and drive more sales.

So, how can you steal their ideas? Here are a few suggestions:

  • Please take a look at their blog.
  • Check out their social media accounts.
  • Take a look at their email newsletters.
  • Finally, you can sign up for their free course on marketing automation. It’s a great way to learn more about the platform and how to use it to drive more sales. Plus, you’ll get some great ideas for your marketing campaigns along the way.

Concluding thoughts

So, there you have it – 15 inspiring SaaS marketing campaigns to help jumpstart your product marketing efforts. But don’t stop here! Keep learning and investigating what works well for other businesses in this space.

And most importantly, remember to continuously measure the results of your campaigns so that you can continue optimizing and improving your efforts. We hope you found these examples helpful, and we look forward to seeing great things from your business in the future!

Which of these SaaS marketing campaign examples are you going to try first?

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Edwin Kooistra - Product Marketer & Founder

Technology can be a huge differentiator but leveraging emerging technologies can be challenging. After my degree in Business Information Technology I decided to work on the provider side of Technology, because I believe Technology providers play an important role in guiding enterprises on their digital journey. Besides helping tech businesses to optimize their growth and go-to-market strategies, I also like to write about the topic. I hope you find it useful!

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