An Ultimate Guide to Product Marketing Consultancy (Types & Benefits)
June 21, 2022 Edwin Kooistra
Table of Contents
- What is a Product Marketing Consultancy?
- 5 Types of Product Marketing Consultancy Services
- 5 Types of Product Marketing Consultants
- 5 Advantages of Hiring a Product Marketing Consultant
- What Can a Product Marketing Consultant Do for Your Business?
- Chasm – Product Marketing Consultancy
- How Does Chasm Product Marketing Consultancy Work?
If you’re unfamiliar with the term, product marketing consultancy is a professional service that provides guidance and support to businesses who want to create, launch, or grow a product.
As someone who has experience in both consultancy and product marketing, we wanted to take some time to write about what it is, how it can benefit your business, and how you can find the right consultant for your needs.
So if you’re curious about what this type of service entails or just want some more information, keep reading!
A product marketing consultancy can be extremely beneficial to businesses of all sizes. By working with a consultant like Chasm, you can get access to years of knowledge and expertise in the field – something that may be difficult (or even impossible) for you to replicate on your own.
Keep on reading this guide to learn more about what product marketing consultancy is? types of consultancy services? and the benefits it can offer your business.
What is a Product Marketing Consultancy?
Product marketing is the process of bringing a product to market, which includes activities such as market research, product development, branding, advertising, and pricing. Product marketing consultants are experts in this field and can help companies develop and execute effective product marketing strategies.
There are many benefits to working with a product marketing consultant. They can help you gain insights into your target market, understand your competition, and develop a marketing strategy that will help you reach your sales goals. Product marketing consultants can also provide valuable guidance on product positioning, pricing, and go-to-market strategies.
If you are looking to launch a new product or improve your existing product marketing efforts, consider working with a product marketing consultant. They can provide the expertise and resources you need to make your product a success.
5 Types of Product Marketing Consultancy Services
1. Market research
Product marketing consultants can help businesses conduct market research to gather data on customer needs and preferences. This information can be used to develop marketing strategies that are tailored to the specific needs of the target market.
2. Product development
Product marketing consultants can help businesses with the product development process, from researching and developing new products to launching them on the market. Product marketing consultants can also help businesses with product positioning and pricing strategies.
3. Marketing planning
Product marketing consultants can help businesses develop marketing plans that outline the goals, strategies, and tactics for marketing a product. Marketing plans can be used to guide the execution of marketing campaigns and track progress over time.
4. Marketing campaign execution
Product marketing consultants can help businesses with a variety of tasks related to executing marketing campaigns, such as developing marketing materials, coordinating promotional activities, and measuring campaign results.
5. Sales support
Product marketing consultants can help businesses with sales support activities, such as training sales staff on product features and benefits, developing sales collateral, and managing customer relationships.
Product marketing consultants can provide a valuable service to businesses of all sizes. By helping businesses to research, develop, and market their products effectively, product marketing consultants can play a key role in driving sales and growth.
5 Types of Product Marketing Consultants
- Marketing & Communications Consultants
- Demand Generation Consultants
- Market Research Consultants
- Sales Effectiveness Consultants
- Strategy Consultants
1. Marketing & Communications Consultants
Marketing and communications consultants work with clients to develop and execute strategies that will help them achieve their marketing and communications objectives.
They provide counsel on a variety of marketing and communications topics, including brand development, reputation management, media relations, and digital marketing.
Marketing and communications consultants also develop creative solutions to communication challenges and help clients implement these solutions.
2. Demand Generation Consultants
Demand generation consultants are responsible for creating and executing marketing programs that generate interest in a company’s products or services. This can include everything from developing new marketing campaigns to managing customer relationships.
In order to be successful, demand generation consultants must have a deep understanding of both marketing and sales. They must also be able to effectively communicate with both groups in order to create programs that meet the needs of both.
3. Market Research Consultants
A market research consultant is responsible for helping businesses to understand their customers and the markets they operate in. This involves conducting market research, which could include carrying out surveys, interviews, and focus groups.
A market research consultant would then analyze the data that they have collected and present their findings to clients, who would use this information to make strategic decisions about their business.
4. Sales Effectiveness Consultants
Sales Effectiveness Consultants help businesses increase their sales through effective sales strategies. They work with clients to understand their sales process, objectives, and goals. They then develop and implement customized sales plans that aim to improve the client’s sales results.
In addition, Sales Effectiveness Consultants provide training and coaching to sales teams to help them improve their skills and performance. Ultimately, the goal of a Sales Effectiveness Consultant is to help businesses increase their sales and achieve their desired objectives.
5. Strategy Consultants
Strategy consultants help organizations solve complex business problems and make better decisions. They work with clients to understand their businesses, identify opportunities and challenges, and develop and implement solutions that create value.
Strategy consultants bring a combination of analytical skills, business knowledge, and creative thinking to help organizations achieve their goals. They work with clients across industries and geographies, and their work spans a wide range of activities, from developing new business strategies to redesigning organizations and operations.
5 Advantages of Hiring a Product Marketing Consultant
There are many reasons why you should consider hiring a product marketing consultant.
Here are just a few of the benefits and advantages:
- Expertise and Experience
- Objective Perspective
- Save Time and Money
- Get Results
- Access Marketing & Business Automation Tools
1. Expertise and Experience
A good product marketing consultant will have a wealth of expertise and experience to draw upon. They will be able to provide insights and perspectives that you may not have considered.
2. Objective Perspective
A product marketing consultant can provide an objective perspective. They will be able to look at your product and marketing strategy with fresh eyes and offer unbiased feedback.
3. Save Time and Money
Hiring a product marketing consultant can save you time and money. They can help you to avoid costly mistakes and make sure that your marketing budget is being used effectively.
4. Get Results
A good product marketing consultant will be results-oriented. They will work with you to develop a strategy that is focused on achieving your desired outcomes.
5. Access Marketing & Business Automation Tools
A product marketing consultant provides access to marketing and business automation tools that help businesses save time and improve efficiency. These tools can be used to automate tasks such as email marketing, social media campaigns, and customer data management.
Product marketing consultants can also help businesses create and manage product roadmaps, launch new products, and track product performance.
If you want to improve your product’s marketing efforts by 10x, then hiring a consultant is a great option to consider. The benefits and advantages listed above are just a few of the many reasons why you should consider this option. Contact us today to learn more about how we can help you take your product marketing to the next level.
What Can a Product Marketing Consultant Do for Your Business?
The answer is “everything,” which includes developing innovative strategies, generating new business ideas, and helping you improve your overall marketability and competitive advantage in the marketplace.
Basically, a product marketing consultant will help you devise a content marketing plan that aligns with your product and vision. This is implemented by content creators in the form of blogs, articles, social media posts, email campaigns, etc. As a result, this can help you generate website traffic.
They help you build a strong value proposition in your messages to prospective customers in a way that accelerates sales and prompts the customers to keep coming back for more.
Not only that, but product marketing consultants devise branding strategies using marketing trends, and data insights ensuring your product stands out in the marketplace.
The role of a PMC does not come with an official title. It’s simply defined as someone or a team that advises a company about how they should be promoting their products.
Chasm – Product Marketing Consultancy
At Chasm, we are a team of professional out-of-the-box thinkers specializing in helping product-based companies achieve accelerated growth revenue, improved marketing ROI, and growth strategies in established and emerging markets.
Our unique approach leverages our deep knowledge of market dynamics and consumer behavior, coupled with the most powerful tools available today to create a comprehensive understanding of our customers – who they are, what they buy, and how to engage them.
We believe that success comes from delivering results that exceed expectations, and therefore we strive to create products that work for our client’s businesses, not ours.
Chasm’s core values include customer first, honesty & integrity, teamwork, flexibility, communication, continuous improvement, and professionalism.
Our highly skilled and experienced team can help your company to get better results through highly advanced data science, strategic insight, and execution excellence.
How Does Chasm Product Marketing Consultancy Work?
Our consultancy services are provided by professional product marketers who have the necessary skills and experience in product marketing.
We assess your current situation through strategic planning, product development, implementation, and market analysis and research for your specific industry or business type that you are involved in.
Here are all the services we offer:
- Strategic direction and Validation
- Positioning, Segmenting, and Enhanced Messaging
- Demand Generation Strategy
- Sales Effectiveness
1. Strategic direction and Validation
Research analysts at Chasm understand the clients’ needs, the viability of their product and the market’s will to pay for it. We implement the best leading practices and frameworks to guarantee that your product has the right USP to step into a new market.
Our strategic direction and validation service include:
- Audit and Appraise Organizations’ Core Competencies
- Research and Growth Options Assessment
- Formulating Strategies Structure and Execution
- Positioning, Segmentation, and Marketing
2. Positioning, Segmenting, and Enhanced Messaging
At Chasm, we provide market research as well as industry best practices and frameworks for product segmentation, targeting, and positioning.
We conduct competitive analysis, and internal research, which includes evaluating technical capabilities and existing clients, as well as win/loss analysis and external research.
We assist you in defining your target clients and identifying the target segment with a positioning statement using targeting models.
We examine your current messaging content and produce content for sales presentations, case studies, and website product pages as part of our Positioning, Segmentation, and Enhanced Messaging service.
3. Demand Generation Strategy
Chasm’s B2B demand generation consultancy services help you identify your target consumers and the solution you’re offering.
We map the buyer journey by defining your buyer personas and their problem points, then tailoring our language, positioning, and content strategies to better engage prospects, build lasting relationships, and, most importantly, ensure rapid growth.
4. Sales Effectiveness
Chasm’s innovative and advanced technology helps clients face business and market challenges to stay afloat. Our holistic sales effectiveness services and unique convincing skills encourage businesses to unravel new opportunities and generate revolutionary results.
You cannot underestimate the significance of hiring a product marketing consultant familiar with devising cost-effective plans that aim to increase profitability. Working with a product marketing consultancy like Chasm will make it easier for your business to attain success in a bustling marketplace.