SaaS startups require customer-focused business analysis metrics to ensure they grow with every sales cycle. One of these, the AARRR metric, also known as the pirate metric is employed by B2B tech sellers to design a growth-oriented trajectory for the future. AARRR is an acronym for Acquisition, Activation, Retention, Referral, and Revenue, the five foundation stones of optimizing your SaaS...
A value proposition is a promise of value to be delivered. It is the primary reason why a customer would buy from you. A strong value proposition for SaaS must be convincing and relevant to the customer. What is a value proposition? A value proposition is a statement that tells potential customers how your product or service will solve their...
Feature bloat results from a software development team adding too many features to a product, resulting in a decrease in performance and stability. It usually occurs when a team is under pressure to release new features or add new functionality to an existing product. There are many definitions of feature bloat, but generally, it refers to putting too many features...
When it comes to product development, A/B testing is essential for making informed decisions about which features to build and how to optimize them. This article will give you a crash course in A/B Testing: what it is, why it's essential, and how to get started. What is A/B Testing? A/B Testing is a fantastic technique to compare two web...
Acquiring new users is only the first step to success for any SaaS company. Once you've acquired a new user, you must work to activate them - get them engaged with your product and use it regularly. What is User Activation Rate? User Activation Rate (UAR) is the percentage of users who take the desired action after completing a specific...
In today's fast-paced corporate environment, businesses and individual contributors alike are constantly in the run for new ideas, products, and added features to the current portfolio. But with this race come situations where sometimes some difficult decisions need to be made. In businesses and organizations alike, sometimes business managers or individual entrepreneurs are faced with a dilemma. They are looking...