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Glossary
Competitive Landscape
When we talk about the competitive landscape, we refer to all the options available to a customer instead of your product. These options do not necessarily have to be direct alternates to your product or service or even your direct competitors. They can even be different products or possible solutions to the need that your product was targeting in the...
Product Process Matrix
Introduced in 1979 in two articles published in the Harvard Business Review, the product-process matrix is a tool that analyzes the relationship between the technology lifecycle and the product lifecycle. Today we shall explore the different stages of the product-process matrix and its use in the practical industry. SCHEDULE FREE PRODUCT MARKETING CONSULTATION What is the Product Process Matrix (Definition)?...
What is Alpha Test (Example)
The prevalence of alpha tests is becoming an industry-accepted practice, especially in the tech sector for innovative and new products. Let's look at what an alpha test is and why alpha testing matters compared to beta testing. What is Alpha Test (Definition)? By definition, an alpha test or alpha testing is a kind of acceptance testing. It is conducted for...
What is Beta Testing (Example Included)
Testing forms a very critical part of product design because it helps in making the product or service free of possible bugs, which helps in gaining the customer’s trust. Throughout the product development and design cycle, different types of testing are conducted for quality assurance and product validation. What is Beta Testing? source: life wire Beta testing means or outlines...
Product Strategy – (Examples Included)
Products that change our lives, sometimes seem to have come into being because of disruptive innovation. Most of the time this is not the case. There is a whole well-researched and well-thought-out strategic process in place to give a breakthrough product that is intriguing and is also market-driven. What Is a Product Strategy? Product strategy is a step-by-step methodology that...
Product Development Process – 6 Simple Stages With Example
Product development in any company or organization is not only a core operation but is around what every other function is focused on because what you develop in your organization is what you take to the market as your value proposition. What Is Product Development?Why Is It Important to Have a Product Development Process?Idea GenerationDefining The ProductDeveloping The PrototypeDetailed DesigningTesting...