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Start With Why: Summary and Takeaways
Why do some companies achieve extraordinary success while others have failed with the same resources? This is a question that Simon Sinek begins his famous Ted Talk with. Essentially, Sinek believes the sense of purpose of any brand or busi...
Crossing the Chasm: Summary and Takeaways
If your company’s revenue has flatlined and growth has stalled while you keep running experiments, and none are working out, Geoffrey Moore would tell you that you’re in the Chasm. In his book “Crossing The Chasm”, M...
HubSpot Growth Playbook: Going From Startup to Scale-up
From the early years of HubSpot, they were an open book, always opting for openness over secrecy and encouraging more large enterprises to do likewise, and here goes their “Playbook for Going From Startup to Scale-up.” Spendin...
How do You Sharpen Your Go-to-Market Strategy with Segmentation
Over the last decade, only a handful of successful tech companies have brought products to market that virtually sold themselves. Apple, for example, didn’t need to do much to acquire large batches of new customers for any new product...