A structured Playbook for peak business valuation
Nowadays, tech companies focus their demand gen efforts on content types and channels to get as many “leads” as possible. But more volume of “leads” at the top does not mean success at the bottom.
Simply creating content isn’t enough to appeal and relate to today’s customers. Meaningful Brands report shows that 90% of consumers expect brands to deliver content, but 58% think their content is irrelevant or isn’t meaningful.
Quality matters far more than quantity. Never lose sight of this.
If your dollars aren’t making your customers know when to consider your solution, have a basic understanding of your differentiated value, and show a preference for your brand, that volume of leads acquired won’t make it very far through the sales process.