CHASM services are designed to help emerging tech providers  accelerate the growth of their business, launch new products and enter new markets faster. 

Positioning & Messaging

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Demand Strategy

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CHASM Solution

We use industry leading frameworks, best practices and market intelligence to guide you from positioning through to customer aqcuisition 

Designed to support the specific needs of emerging technology providers:


Direct and continues feedback from the market enables quick adjustments to the strategy where needed. Based on customer insights.  



The end product is a clear action plan that will lead to the most tangible results you need: Demand for your solutions and new customer acquisition. 


We do the heavy lifting because we know you have both time and resource constraints. 


Go-to-market is an continues process that needs to adapt to the ongoing changes in your market, your solutions and the competition. 

Positioning & Messaging

Understand who is your ideal target customer and which message resonates best

  • Segmentation
  • Positioning
  • Competitive Analysis
  • Strategic Messaging

Customer research and validation

Research and validate your position with your ideal customer and increase your chances of success

  • Product Market fit
  • Customer interviews
  • Message customer fit
  • AB Testing

Demand Strategy

Tells you the most effective way to engage with your customers to drive demand

  • Buyer Persona
  • Buyer Journey
  • Channel &Content mix
  • Tactics, budget and KPI’s

Contact Us

Are you looking to accelerate your growth? We will do an assessment of your current growth strategy and show you where you can improve and where we can support you on on your journey! 

+971 525690168

Dubai Technology Entrepreneur Campus, Silicon Oasis, Dubai, UAE