B2B Demand Generation Consultant & Strategy Service
We help you build customer trust, nurture high-quality customers and grow revenue in this highly competitive market.
97% of prospects aren’t ready to buy now. Some are just starting to learn about their pain points, some are researching for the best product fit per their requirements, while others are still evaluating options and comparing prices. For that reason, there’s no point in wasting your marketing resources trying to create interest in an audience who just doesn’t care.
If you are from the 68% of companies struggling with lead generation customer engagement and conversion rates, we need to talk about demand generation.
Demand generation is a marketing strategy powerhouse focused on building reliable brand awareness and interest, resulting in high-quality leads. So if you want to expand your audience, generate buzz, drive traffic to transform interest into action, and ultimately grow your business, that’s exactly the healthy pipeline of prospective customers your tech company needs.
CHASM’S DEMAND GENERATION SERVICES PLAN INCLUDES:
Buyer Persona Research
When it comes to demand generation, “Generic” is a bad word. The first steps of Chasm’s B2B demand generation services are identifying your potential customers and what solution you are bringing to the table.
Next, we define your buyer personas and their pain points to map the buyer journey and tailor our messaging, positioning, and content strategies to engage prospects better, create lasting relationships, and above all, ensure you grow fast.
Content Strategy
To deliver strategic marketing programs and build a profitable, Chasm demand generation consultants work closely with you to tailor content targeting and nurturing high-propensity prospects to accelerate the sales cycle. Our team would recommend and implement improvement ideas to increase sales and conversions. We play a vital role in driving customer and revenue growth across markets and channels to ensure successful plan execution across the customer journey and achieve acquisition targets.
Strategic Partnerships
Choosing the right partnership is all about putting yourself in your customers’ shoes. What else would they be interested in? What do they use besides your product? What common interests do they have alongside those that brought them to you? And what would be the best for the growth of your company? Finding a partnership that ticks all those criteria and takes your brand to the next level is precisely what we do at Chasm.
As part of our opportunities and benefit assessment, Chasm provides ad hoc advice and sound boarding on your growth strategy, go-to-market strategy, and strategic marketing. We evaluate and assess channel partner opportunities and help companies develop compelling business propositions for partnering, considering the implications for your product, your bottom line, and our brand’s image.
Why Partner with Chasm for Your B2B Demand Generation
Because you need marketing services as unique as your product — that’s why Chasm crafts individual, ultra-focused solutions for each of our clients. Our comprehensive solutions and high-level strategy paired with enterprise-level tools and technologies supplement your marketing department to deliver the best strategy, systems, and execution you’ll find anywhere.
What is a Demand Generation Strategy Company?
B2B demand generation agencies develop a program, or set of activities to execute marketing operation plans to help businesses drive awareness and interest in their products, create opportunities, build a healthy sales pipeline, drive revenue, and build genuine customer relationships.
Our 4 Steps Process for Conducting Demand Generation Research
Buyer Persona and Buyer journey research and interviews
Content strategy, channels, and tactics framework
Demand plan and KPI’s
Continuous testing/validation and refinement
What our client says
Tripled revenue through lasered focussed go-to-market strategy
CHASM helped us to identify the right growth and Go-to-Market strategy based on the Market research, intelligence and customer interviews they provided. We now have a clear strategic blueprint for the organisation that enables sales, marketing and product to work together which has dramatically increased our execution power and growth. In addition it helped us to secure an important investor for the organisation
Founder and CEO at KEROSS
Increased customer acquisition by meeting the ideal customers
The Majority of our business came through existing relationships or referrals and we were struggling to find the right customer for us at scale. With the help of Chasm we have now identified the ideal customer for us, what truly drives them and the best way to engage with them Our messaging, website, case studies and sales are all aligned now to reach our target customers in the most effective way increasing our customer acquisition by more than 60%
CEO at Levarne
100% revenue growth through Chasm’s Customer-Centric approach
Chasm guided us to be more customer-centric. This created the direction to improve the messaging and to align all product, marketing, and sales efforts. Additionally, this led to introducing a customer success function. This has helped us to grow our customer base grow within our existing customers. I would have never imagined that Chasm's Customer-Centric approach would have such an impact on ourselves and our customers.
CEO and founder at Acacus
Chasm is our strategic growth partner
Thanks to Chasm we do not only have better conversations with our prospective customers, we also see a positive impact on our discussions with investors or even the press. Chasm is a strategic partner because they know what is required in which stage of my growth journey. They help me to both set and execute my priorities.
CEO and founder at Prognica Las
Improved customer engagement and sales conversion
Chasm has helped us to understand the importance of a strong positioning and made this tangible by providing guidance how to enhance our messaging to the customers in the form of presentations. As a result we have now improved our customer engagement by having them involved from the first to the last minute of the meeting, which leads to having the right people involved into the sales cycle.
VP of Sales at HUCO
FAQs
The creation of a demand generation plan generally involves three main facets. First and foremost, you map out your sales keeping in view the lead generations and marketing campaigns that you are running. Secondly, you ensure that you are quantifying all these metrics especially using a percentage-based approach. Thirdly you use this percentage approach to propagate the demand for the next week, month, or quarter and lastly you ensure that your account for new product launches, optimizations, or even changes expected in the market
The main purpose of the demand generation process is to drive prospective customers into your organization’s sales funnel to eventually convert them into customers and develop a long-term customer relationship with them.
Demonstration activities include steps and tactics that you deploy to make your presence felt in the market as well as develop brand awareness. These demand generation activities can involve blogging, webinars, SEO based marketing tools as well.
Demand generation falls in the realm of inbound marketing that is driven using data and market insights to generate customer interest and increase market awareness.
Demand generation can help your tech startup by increasing awareness of your services and products as well as generating quality leads while reducing the cost of lead generation, customer conversion, and customer retention in the longer run.
A growth playbook for emerging technology companies
The key to structured growth and market success is having a clear focus on the target segment where you are best positioned to win. A guide is a useful tool to structure this process.
Curious how Chasm is helping technology companies?
And how the insights and active approach of Chasm has helped CEO, Founders and C-Level executives to thrive.