B2B Market and Customer Research Consultancy Service
Trying to bring a product to life with no understanding of your customers and market is like going on a wild goose chase – you chase after something that you will never catch.
Customer and market research is fundamental in gaining an understanding of the territory you are operating in, and the people you are targeting, whilst also gaining essential feedback to improve your product or service. Understanding your customer’s needs and desires is fundamental to your success.
Whether you are looking to accelerate your growth, identify or validate new opportunities, enter new markets or launch new products, the customer decides your direction and fuels all product, marketing, and sales efforts.
You can’t create product messaging, sales enablement, or campaigns in a vacuum. Everything needs to be created with your customer at the center and serve to inspire them about the possibilities of using your technology to better serve their customers.
CHAMS’S CUSTOMER AND MARKET RESEARCH SERVICE INCLUDES:
Win-loss interviews
You win some you lose some… but every lead you have is an opportunity to learn, whether they convert or not.
Chasm win-loss interviews and analysis make the most of the good and the bad, putting you face-to-face with leads who’ve converted and become customers, as well as the ones who for whatever reason slipped through the net.
Not only do you learn more about your customers, but because you’re speaking with leads who’ve gone elsewhere, you can discover where you fell short, and what competitors are offering that you aren’t.
Customer insights
There is no such thing as too much feedback and insights. To learn, develop and improve Chasm’s customer and market research services ensures customer feedback, through interviews and surveys, helping you identify and understand gaps across the business and then influence changes to improve them
Market research and trends
Customer and market research is not limited to picking up a phone and having a conversation with a customer. There are other means you can explore, to supplement your efforts and make the result even stronger.
Chasm’s customer and market research services support you to tap into internal sources as well as market trends. With the right questions, your sales department will be able to provide you with a berth of insights relating to prospects and customers.
Additionally, Chasm’s market trends insights give you greater foresight on what the consumer wants and helps you to make more informed decisions around your solution based on what is currently popular and in demand within the market. Examples are competitive landscape, trends, adoption rates, growth rates, and technology trends.
Competitive intelligence
Understand your competitors’ strengths and weaknesses in comparison to your own and find a gap in the market.
Chasm’s research service supports you in developing (or validating) your unique value proposition, improving your product by capitalizing on competitors’ weaknesses, and uncovering market segments that aren’t fully served yet.
Buyer intelligence
Do you know what your target customers think about the problems you solve? Buyer intelligence gives you insights on why a customer buys, how they make purchasing decisions and what marketing messages will be successful (or not). Surveying and interviewing potential buyers in target markets gives you insights into exactly wat your ideal client’s challenges and priorities are right now.
Why Partner with Chasm for Market and Customer research?
Chasm’s approach to fully understanding the customer relies on proven market and customer research.
Our team of unbiased, executive-level consultants has spent their careers helping organizations manage the rapid change and complexities inherent to the technology product industry.
Chasm’s independent guidance helps you answer vital questions such as; Why does the customer trust you, buy from you, and recommend your product? Who are your customers, and have they changed over time?
What is B2B Customer and Market Research?
See the world from the perspective of the customer. Customer and market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company’s value effectively.
Customer and market research allows you to refine your product pre-launch, by addressing the pain points of your prospective customers and also confronting any flaws in the product that may need to be ironed out, after it’s gone to market.
Our 4 step process of B2B customer and market research
Today, businesses operate in very dynamic markets that require innovative solutions to continue to exist successfully in the future. Although many new trends offer more significant growth opportunities than before, the competition has also become noticeably more complex. Therefore, meaningful market and customer/user insights are extremely important for making the best possible business development decisions.
Companies looking to mitigate risk in developing new products, improving the fit between products, customers and current or new markets, or even enhancing current products to align with customer needs can benefit from Chasm’s four-step approach for Strategic Customer and Market Research
Audit and Appraise Organizations’ Core Competencies
Desk research competitors, reviews
Customer interviews & Surveys
Win – Loss analysis
What our client says
Tripled revenue through lasered focussed go-to-market strategy
CHASM helped us to identify the right growth and Go-to-Market strategy based on the Market research, intelligence and customer interviews they provided. We now have a clear strategic blueprint for the organisation that enables sales, marketing and product to work together which has dramatically increased our execution power and growth. In addition it helped us to secure an important investor for the organisation
Founder and CEO at KEROSS
Increased customer acquisition by meeting the ideal customers
The Majority of our business came through existing relationships or referrals and we were struggling to find the right customer for us at scale. With the help of Chasm we have now identified the ideal customer for us, what truly drives them and the best way to engage with them Our messaging, website, case studies and sales are all aligned now to reach our target customers in the most effective way increasing our customer acquisition by more than 60%
CEO at Levarne
100% revenue growth through Chasm’s Customer-Centric approach
Chasm guided us to be more customer-centric. This created the direction to improve the messaging and to align all product, marketing, and sales efforts. Additionally, this led to introducing a customer success function. This has helped us to grow our customer base grow within our existing customers. I would have never imagined that Chasm's Customer-Centric approach would have such an impact on ourselves and our customers.
CEO and founder at Acacus
Chasm is our strategic growth partner
Thanks to Chasm we do not only have better conversations with our prospective customers, we also see a positive impact on our discussions with investors or even the press. Chasm is a strategic partner because they know what is required in which stage of my growth journey. They help me to both set and execute my priorities.
CEO and founder at Prognica Las
Improved customer engagement and sales conversion
Chasm has helped us to understand the importance of a strong positioning and made this tangible by providing guidance how to enhance our messaging to the customers in the form of presentations. As a result we have now improved our customer engagement by having them involved from the first to the last minute of the meeting, which leads to having the right people involved into the sales cycle.
VP of Sales at HUCO
FAQ
There are several steps involved in evaluating strategic business opportunities. The main steps include looking at your organization’s strategic direction, followed by competitor analysis, SWOT analysis, and use of Porter’s Model.
There are many effective ways to access growth opportunities for your business especially when it comes to the tech sector. The most known and proven ones include looking at your competitors, industry trends, evolving customer requirements, and an analysis of international markets.
The effectiveness of strategic directions is determined by how well the leadership drives it from top to bottom along with collaborative efforts with team members and how the direction and efforts to achieve it are a match with where the market and industry are.
A well-defined strategic direction can help you start up grow by guiding your efforts in the right trajectory as well as ensuring that you are focused on one segment instead of trying to capture the whole market or sector in one go, which as supported by research is not an effective strategic move for startups especially in the technology sector.
A growth playbook for emerging technology companies
The key to structured growth and market success is having a clear focus on the target segment where you are best positioned to win. A guide is a useful tool to structure this process.
Curious how Chasm is helping technology companies?
And how the insights and active approach of Chasm has helped CEO, Founders and C-Level executives to thrive.