Product Launch Strategy Consultant
Launching a product is not an easy process. Did you know that over 80% of new product launches fail? After the enormous amount of time and effort that went into creating your product, it deserves a launch to match.
Product launches fail because they don’t meet a consumer need or they don’t provide a good user experience due to inefficient marketing, or they lack a good product launch marketing plan.
Having a successful product launch strategy is crucial. Chasm’s product launch consultancy service includes:
Are people actually interested in your product? To discover what customers actually want, start by looking at what your offer is and if it’s being adopted or if you need to adjust your offer.
A high bounce rate means users did not find what they expected. Look at your sales numbers and compare them to the competition to see if you need to adjust your offer.
Then, more importantly, talk with your customers. It will help you understand their needs and wishes, allows you to learn their language, and makes you aware of the features customers use and prefer. Allow customers to give their opinions without influence.
Ask open-ended questions, and be willing to listen. Propose testing, and ask customers what they think about your current product or offer and what they suggest you do differently.
Not only will their feedback help you develop the product, but it will also help you test the customer’s response to your product and prepare for a successful product launch.
Chasm’s product launch consulting service helps you analyze the market to find products that are similar to yours.
It’s important to listen to all competitors, writing down their strengths and weaknesses and comparing your own products to theirs.
Define why customers might choose yours. Those key differences are essential for your product launch.
Define Product Launch Goals
Define success by describing what you expect to happen if everything goes right.
What does your product development team expect to achieve? Your answer will differ depending on your role in the company.
An engineer may set a launch goal of releasing the new product without any defects. A salesperson may set his or her sights on a target number of customers.
By setting goals in advance of the product launch, you can ensure that everyone in the organization works together toward the same outcomes.
Smart goals are clear and measurable, and have an expected timeframe. They help ensure that the launch team knows what they have to do.
Goal setting with this level of clarity will help a team measure results and make adjustments for any new product launch in the future.
Product Launch Plan/roadmap
Chasm’s product launch strategists help you prepare a plan with a timeline and actions to take for a successful launch.
The roadmap helps to prepare all different teams. Preparing the sales team with training and necessary assets.
Getting the customer service team ready for a potentially higher number of customers.
Making sure the communications team is ready to launch promotional materials.
Performance and Tracking
Track how your organization is doing in relation to the defined goals.
It will help you to understand if there are any problems with the launch and will provide benchmarks for future product launches.
What is a B2B product launch?
A product launch is a coordinated effort to bring new or updated products to market. A launch is more than just posting “We’re open!” on a social channel.
It’s a dedicated effort to get the product workable ahead of a deadline and then to appropriately market the product across channels. This requires collaboration through various teams and departments within a business.
The product launch team needs to align with other departments to ensure the entire business is unified in its approach to supporting the new product.
Why Partner with Chasm to Launch your B2B Product?
A product launch requires countless hours of dedication and a massive amount of investment to make the launch successful. However, it is well worth the effort!
It enables you to attract the right kind of customers to a new product. This increases the rate of product adoption and allows you to see a quicker return on investment in the product’s development.
Devising an in-house product launch plan will require a whole lot of effort to succeed. Without an expert product launch team, it may seem like a daunting task to put in the efforts that can pull the trigger.
On the contrary, product marketing consultants have the expertise, access to technology, and years of experience in launching products successfully in the market. For this very reason hiring an external launch team can save you both time, and energy and can help you successfully enter new markets.
Chasm’s approach to fully understanding the customer relies on proven market and customer research. Our team of unbiased, executive-level consultants has spent their careers helping organizations manage the rapid change and complexities inherent to the technology product industry.
Chasm’s independent guidance helps you answer vital questions such as; Why does the customer trust you, buy from you, and recommend your product?; Who are your customers, and have they changed over time?
Our 5 steps Process for a Successful Product Launch
Working on the next big thing, whether it was a product or a feature, and getting so immersed in the execution of the idea is essential, especially in a competitive industry that has never been as fierce.
But, there ought to be an equally awesome go-to-market strategy to take the product out there and spread the word.
Thinking about the best way to launch can quickly become an afterthought, and while every launch is different, and for each to be a success, as a product launch consultant, you want it to be as smooth as possible from start to finish.
Chasm’s five-step approach for a Comprehensive Product Launch:
Introduction and internal analysis
Customer and market analysis
Product launch strategy and plan guidelines
Support in the implementation of the strategy
What our client says
Tripled revenue through lasered focussed go-to-market strategy
CHASM helped us to identify the right growth and Go-to-Market strategy based on the Market research, intelligence and customer interviews they provided. We now have a clear strategic blueprint for the organisation that enables sales, marketing and product to work together which has dramatically increased our execution power and growth. In addition it helped us to secure an important investor for the organisation
Founder and CEO at KEROSS
Increased customer acquisition by meeting the ideal customers
The Majority of our business came through existing relationships or referrals and we were struggling to find the right customer for us at scale. With the help of Chasm we have now identified the ideal customer for us, what truly drives them and the best way to engage with them Our messaging, website, case studies and sales are all aligned now to reach our target customers in the most effective way increasing our customer acquisition by more than 60%
CEO at Levarne
100% revenue growth through Chasm’s Customer-Centric approach
Chasm guided us to be more customer-centric. This created the direction to improve the messaging and to align all product, marketing, and sales efforts. Additionally, this led to introducing a customer success function. This has helped us to grow our customer base grow within our existing customers. I would have never imagined that Chasm's Customer-Centric approach would have such an impact on ourselves and our customers.
CEO and founder at Acacus
Chasm is our strategic growth partner
Thanks to Chasm we do not only have better conversations with our prospective customers, we also see a positive impact on our discussions with investors or even the press. Chasm is a strategic partner because they know what is required in which stage of my growth journey. They help me to both set and execute my priorities.
CEO and founder at Prognica Las
Improved customer engagement and sales conversion
Chasm has helped us to understand the importance of a strong positioning and made this tangible by providing guidance how to enhance our messaging to the customers in the form of presentations. As a result we have now improved our customer engagement by having them involved from the first to the last minute of the meeting, which leads to having the right people involved into the sales cycle.
VP of Sales at HUCO
Focus on a single buyer persona
Solve a specific problem
Position your product right
Build momentum with Pre-launch marketing
Iterative approach to development
The right timing
This is always a critical question. The schedule for each particular product launch will depend on several factors, including:
-your current presence in a market or technology
-how much of a departure your new product is from other product lines
-delivery timelines once you begin taking orders
As a guideline, the best product launch planning begins 10-12 months before the actual launch.
First, a B2B target audience is more complex… with multiple buying influences, market segment possibilities, and points in the value chain. Second, you have many possible promotional approaches.