Product Launch Strategy Consultant
Launching a product is not an easy process. Did you know that over 80% of new product launches fail? After the enormous amount of time and effort that went into creating your product, it deserves a launch to match.







Product launches fail because they don’t meet a consumer need or they don’t provide a good user experience due to inefficient marketing, or they lack a good product launch marketing plan.
Having a successful product launch strategy is crucial. Chasm’s product launch consultancy service includes:
Customer Analysis
Are people actually interested in your product? To discover what customers actually want, start by looking at what your offer is and if it’s being adopted or if you need to adjust your offer.
A high bounce rate means users did not find what they expected. Look at your sales numbers and compare them to the competition to see if you need to adjust your offer.
Then, more importantly, talk with your customers. It will help you understand their needs and wishes, allows you to learn their language, and makes you aware of the features customers use and prefer. Allow customers to give their opinions without influence.
Ask open-ended questions, and be willing to listen. Propose testing, and ask customers what they think about your current product or offer and what they suggest you do differently.
Not only will their feedback help you develop the product, but it will also help you test the customer’s response to your product and prepare for a successful product launch.


Market Analysis
Chasm’s product launch consulting service helps you analyze the market to find products that are similar to yours.
It’s important to listen to all competitors, writing down their strengths and weaknesses and comparing your own products to theirs.
Define why customers might choose yours. Those key differences are essential for your product launch.
Define Product Launch Goals
Define success by describing what you expect to happen if everything goes right.
What does your product development team expect to achieve? Your answer will differ depending on your role in the company.
An engineer may set a launch goal of releasing the new product without any defects. A salesperson may set his or her sights on a target number of customers.
By setting goals in advance of the product launch, you can ensure that everyone in the organization works together toward the same outcomes.
Smart goals are clear and measurable, and have an expected timeframe. They help ensure that the launch team knows what they have to do.
Goal setting with this level of clarity will help a team measure results and make adjustments for any new product launch in the future.


Product Launch Plan/roadmap
Chasm’s product launch strategists help you prepare a plan with a timeline and actions to take for a successful launch.
The roadmap helps to prepare all different teams. Preparing the sales team with training and necessary assets.
Getting the customer service team ready for a potentially higher number of customers.
Making sure the communications team is ready to launch promotional materials.
Performance and Tracking
Track how your organization is doing in relation to the defined goals.
It will help you to understand if there are any problems with the launch and will provide benchmarks for future product launches.

What is a B2B product launch?
A product launch is a coordinated effort to bring new or updated products to market. A launch is more than just posting “We’re open!” on a social channel.
It’s a dedicated effort to get the product workable ahead of a deadline and then to appropriately market the product across channels. This requires collaboration through various teams and departments within a business.
The product launch team needs to align with other departments to ensure the entire business is unified in its approach to supporting the new product.
Why Partner with Chasm to Launch your B2B Product?
A product launch requires countless hours of dedication and a massive amount of investment to make the launch successful. However, it is well worth the effort!
It enables you to attract the right kind of customers to a new product. This increases the rate of product adoption and allows you to see a quicker return on investment in the product’s development.
Devising an in-house product launch plan will require a whole lot of effort to succeed. Without an expert product launch team, it may seem like a daunting task to put in the efforts that can pull the trigger.
On the contrary, product marketing consultants have the expertise, access to technology, and years of experience in launching products successfully in the market. For this very reason hiring an external launch team can save you both time, and energy and can help you successfully enter new markets.
Chasm’s approach to fully understanding the customer relies on proven market and customer research. Our team of unbiased, executive-level consultants has spent their careers helping organizations manage the rapid change and complexities inherent to the technology product industry.
Chasm’s independent guidance helps you answer vital questions such as; Why does the customer trust you, buy from you, and recommend your product?; Who are your customers, and have they changed over time?
Our 5 steps Process for a Successful Product Launch
Working on the next big thing, whether it was a product or a feature, and getting so immersed in the execution of the idea is essential, especially in a competitive industry that has never been as fierce.
But, there ought to be an equally awesome go-to-market strategy to take the product out there and spread the word.
Thinking about the best way to launch can quickly become an afterthought, and while every launch is different, and for each to be a success, as a product launch consultant, you want it to be as smooth as possible from start to finish.
Chasm’s five-step approach for a Comprehensive Product Launch:
Introduction and internal analysis
Customer and market analysis
Product launch strategy and plan guidelines
Support in the implementation of the strategy
Performance tracking
What our client says
FAQs
Focus on a single buyer persona
Solve a specific problem
Position your product right
Build momentum with Pre-launch marketing
Iterative approach to development
The right timing
This is always a critical question. The schedule for each particular product launch will depend on several factors, including:
-your current presence in a market or technology
-how much of a departure your new product is from other product lines
-delivery timelines once you begin taking orders
As a guideline, the best product launch planning begins 10-12 months before the actual launch.
First, a B2B target audience is more complex… with multiple buying influences, market segment possibilities, and points in the value chain. Second, you have many possible promotional approaches.