B2B Positioning, Segmentation & Messaging Consultancy
We hack probability and increase your odds for success through powerful, strategic positioning and messaging.







Does your messaging and product positioning get your target audience enthusiastic enough to learn more about your product and eventually recognize its significance? Strengthening messaging and refining your value proposition is a holistic approach that ties product marketing efforts together to achieve long-term business relationships, maintain brand interest and boost sales traction.
CHASM’S SEGMENTATION, TARGETING, AND POSITIONING PLAN INCLUDE:
Strategic Positioning
At its simplest, product positioning is the process of setting your product apart from your competitors to build preference for you among your target audience. Authentic brand positioning is your business’ lifeblood that helps you articulate your values, your personality, and what makes you unique. In other words, it’s what people say about you when you’re not in the room. At Chasm, we provide market research and industry best practices and frameworks for strategic segmentation targeting and positioning of your product. We perform competitor analysis, internal research, in which we assess the technology capabilities, existing customers, as well as a win/loss analysis and external research. Through targeting models, we help you define your target customers and identify the target segment with a positioning statement.


Strategic Messaging
It’s no longer enough to have the best technology. You have to be the best at genuinely communicating its value and making it meaningful to your audience. Getting the right messaging takes your company to the next level, especially if you’re launching a new product, growing your brand, expanding into new verticals or markets, raising new investments, or building consistency within your company. Chasm’s business market research services and accelerated approach understand your customers and how they talk about your product’s value to craft messaging that resonates.
Messaging Content Or Strategic Messaging and Marketing Communications
We help your company to translate the strategic messaging to tell a consistent story across different channels and establish a unique place that supports your growth goals. In our Positioning, Segmentation & Enhanced Messaging service, we review your current messaging content and create your content for sales presentations, case studies, and website product pages. All best on leading industry best practices.

Why Partner with Chasm for Your Product Positioning, Market Research, and Segmentation
To help you find the right message, bridge the gap between your product and your buyer tech persona, and tell bigger stories about your technology, Chasm assists you with business market research services and authentic messaging and positioning strategy that does just that.
What is Product Positioning and Market Research
One of the biggest challenges, especially when bringing new technology to the market, is that prospects have no idea that a solution like yours exists. And so you need to educate the people, help them understand, connect with their problem and show them how you can solve it. Through segmentation targeting and positioning, companies can identify the true benefits of their product, differentiate themselves from the competition in a clear, defensible, and monetarily productive way, and give their product an identity maintained across all communication channels.
Our 4 Steps Process for Product Positioning, Segmentation, and Enhanced Messaging
Internal Questionnaire, Analysis, and Desk Research (ICP, competitors, buyer tech persona, market research solutions)
Customer Interviews (Positioning validation and buyer persona research
Strategic Messaging Framework
Messaging/Content delivery: sales presentations, case study, and website
What our client says
FAQs
Always remember that your messaging and product positioning should not only be aligned with each other but also appeal to your target prospect. Your messaging and product positioning should embody the target prospect’s persona as well as appeal to their pain points to resonate with them and drive sales.
You can improve your value proposition by ensuring a perfect match with your customer’s buyer persona using market-based insights. Once you have done that you need to deploy relevant messaging platforms that your customer has a presence on, in order to increase and improve sales productivity and retention.
Niche messaging content can be identified based on not only how powerfully it is driven by content and customer-based market research but also how well it melts into the customer buyer persona and the customer. So much so at times that it arouses the customer’s psychological needs and drives a customer relationship with the organization.
The strategic messaging framework is a blueprint that lays the foundation of how an organization should practice value-based communication with all its stakeholders including but not limited to its customers, employees, suppliers, distributors, etc. Its focus lies on communicating with relevant stakeholders with the mutually beneficial value proposition at the center.
Positioning and segmentation can help your technology product grow because it will help you further bifurcate a huge market in segments that are not only profitable for you in the shorter run but are also a match with your organization in terms of product-market fit. This translates as a long-term relationship with your target customers that should help your organization grow while delivering value to the segment.