B2B Sales Effectiveness Consultancy Service
We create long-term sales excellence with smarter sales strategies that increase efficiency and effectiveness.
From product launches and persona research to product messaging and go-to-market strategies, selling is no longer a phone call followed by a sales pitch and signed contract. It has become a highly strategic process aiming to sustain longer-term relationships after the deal is signed.
Chasm’s sales effectiveness consultants work with companies to provide the strategies and tools needed to ensure you have the right people in the right roles, following the right processes.
CHASM’S SALES EFFECTIVENESS PLAN INCLUDES:
Internal Analysis and Evaluation
As a sales consulting firm, we help companies make data-driven decisions instead of relying on gut instinct. Our sales effectiveness consultants mine your internal data, processes, reporting, KPIs, results, and tech stacks to evaluate performance against your goals. The results provide insights into selling problems, underperforming products, and sales activities. All these aspects help optimize your sales process and dissect why customers behave in a certain way.
Win/Loss Analysis
Chasm’s win/loss analysis puts qualitative data (buyer feedback) at the heart of your sales efforts to take the guesswork out of the equation and raise your win rates. Our sales effectiveness consultants lead external data analysis to gain input about what converts a sales opportunity into a customer and what doesn’t, directly from the decision-makers themselves.
Results Interpretation
Once the data flows, Chasm’s sales effectiveness consultants extract meaningful insights and analyze those decision drivers. Whether it was an outdated process, a particular cold calling sequence, or a previous demo format, at this stage, we conclude and identify bottlenecks and root causes behind stalling sales deals.
Why Partner with Chasm for Improving Sales Effectiveness
With the digital and advanced technologies in today’s world, challenges to keep pace have never been harder. The ground rules of success require deep market insight coupled with world-class strategic thinking. Our integrated services and the distinct abilities of our sales effectiveness consultants empower your business to unlock new value and drive transformative results.
What is a Sales Effectiveness Strategy Company?
A sales consulting firm supports companies in finding the right sales tasks to produce the best possible sales output and outcomes. It can be an improved profit for one organization or boosting sales of a new product for another— it all depends on how company strategy defines success.
Our 4 Steps Process for Improving Your Sales Effectiveness
√ Internal process and sales plan analysis
√ Win/Loss analysis with customer interviews
√ Sales process and qualification improvement
√ Sales review and monitoring
What our client says
Tripled revenue through lasered focussed go-to-market strategy
CHASM helped us to identify the right growth and Go-to-Market strategy based on the Market research, intelligence and customer interviews they provided. We now have a clear strategic blueprint for the organisation that enables sales, marketing and product to work together which has dramatically increased our execution power and growth. In addition it helped us to secure an important investor for the organisation
Founder and CEO at KEROSS
Increased customer acquisition by meeting the ideal customers
The Majority of our business came through existing relationships or referrals and we were struggling to find the right customer for us at scale. With the help of Chasm we have now identified the ideal customer for us, what truly drives them and the best way to engage with them Our messaging, website, case studies and sales are all aligned now to reach our target customers in the most effective way increasing our customer acquisition by more than 60%
CEO at Levarne
100% revenue growth through Chasm’s Customer-Centric approach
Chasm guided us to be more customer-centric. This created the direction to improve the messaging and to align all product, marketing, and sales efforts. Additionally, this led to introducing a customer success function. This has helped us to grow our customer base grow within our existing customers. I would have never imagined that Chasm's Customer-Centric approach would have such an impact on ourselves and our customers.
CEO and founder at Acacus
Chasm is our strategic growth partner
Thanks to Chasm we do not only have better conversations with our prospective customers, we also see a positive impact on our discussions with investors or even the press. Chasm is a strategic partner because they know what is required in which stage of my growth journey. They help me to both set and execute my priorities.
CEO and founder at Prognica Las
Improved customer engagement and sales conversion
Chasm has helped us to understand the importance of a strong positioning and made this tangible by providing guidance how to enhance our messaging to the customers in the form of presentations. As a result we have now improved our customer engagement by having them involved from the first to the last minute of the meeting, which leads to having the right people involved into the sales cycle.
VP of Sales at HUCO
FAQs
The sales effectiveness model outlines the framework for identifying the best sales opportunities and tasks to deliver the best sales results and outputs. It also helps in determining the effectiveness of individuals in your salesforce and identifying any possible gaps that need to be improved on.
Sales effectiveness is measured using different sales metrics which are both qualitative and quantitative in nature. Quantitative metrics include lead conversion rate, win/lose ratio, target achievement rate, etc. While qualitative measures include sales skills, area management, etc.
Sales effectiveness is important because not only does it give you an insight that whether the right sales are being performed at the right time, but it also helps you understand whether your financial and human resource under the sales umbrella is being directed indeed right strategic trajectory.
To improve sales effectiveness, Sales leaders need to set defined objectives that are communicated right down to the grassroots level as well as set optimized and efficient process steps to achieve those set targets. Following these steps, regular reviews should be conducted with result analysis and consistent feedback to relevant stakeholders.
Sales effectiveness consultation can help a tech product business by aiding it in highlighting and identifying the true to market objectives that it should set in terms of sales, as well as monitoring the performance of its sales-driven marketing strategies versus the investment, and finally reviewing the performance of the sales team to identify and improve the weak areas.
A growth playbook for emerging technology companies
The key to structured growth and market success is having a clear focus on the target segment where you are best positioned to win. A guide is a useful tool to structure this process.
Curious how Chasm is helping technology companies?
And how the insights and active approach of Chasm has helped CEO, Founders and C-Level executives to thrive.