Strategic direction and Validation
We help you evaluate viability, scalability and build resilience in your business.
Are you targeting the market segments that need your product the most?
Great products that customers love are no longer enough. You need successful business products that the market is willing to pay for. Professional tech product validation made easy with Chasm’s Strategic Product Direction Services to validate demand before taking large business risks.
CHASM’S PRODUCT-MARKET VALIDATION PLAN INCLUDES:
Strategic Opportunities Evaluation (Markets, Geographies, and Partnerships)
For a winning expansion in competitive markets and geographies, Chasm’s market validation and evaluation services apply leading industry best practices and frameworks to ensure you have the required value proposition prerequisites to scale your new entry strategy.
Research For Growth Opportunities Assessment
Chasing too many growth initiatives can be dangerous for your business growth. Chasm’s strategic product direction services provide a high-level view of the market to help you narrow down your options and focus on the ones that have the highest potential for success.
Leading Technology Insights (Product/Service-Specific)
Keeping customers front-of-mind is the best path to revenue growth. As part of our market validation and product validation, Chasm provides leading tech insights to help you understand and interpret market dynamics, conquer your priorities and build a customer-obsessed company.
Customer Interviews For Product Market Fit
To help mitigate risk and gather the intelligence of whether your product has enough value for the marketplace, Chasm provides actionable customer insights through interviews. This is a pre-condition to committing scarce resources and taking any critical decision at whatever stage you’re at.
Why Partner with Chasm for Strategic Direction?
Chasm’s approach to fixing the pain points of traditional planning relies on proven strategic direction methods that leverage input from key decision-makers to drive world-class performance levels while improving customer satisfaction and loyalty. Our team of executive-level consultants has spent their careers helping organizations manage the rapid change and complexities inherent to the technology product industry. Chasm’s strategic planning process analyzes the organization’s functioning, identifies performance gaps and areas for improvement, assesses the market conditions that impact growth, and provides a quantifiable, realistic execution plan using the gathered insights.
What is Product-Market Validation?
Product ideas that sound perfect in our minds can still fail the minute they reach a customer’s hands. Completing the process of product-market validation, which acts as a critical pre-launch task, helps achieve product-market fit. It potentially minimizes failure risk and reliance on personal bias and gut “feelings,” which ensures the right product with the right features reaches the right users.
Undertaking a product-market validation helps organizations gain an in-depth understanding of their users’ needs and pains to avoid big product failures and help secure and justify funding and partnerships for product development.
Our 4 Steps Process for Strategic Direction and Product Validation
Today, businesses operate in very dynamic markets that require innovative solutions to continue to exist successfully in the future. Although many new trends offer more significant growth opportunities than before, the competition has also become noticeably more complex. Therefore, meaningful forecasts are extremely important for making the best possible business development decisions.
Companies looking to mitigate risk in developing new products, improving the fit between products and current or new markets, or even enhancing current products to boost sales can benefit from Chasm’s four-step approach for Strategic Direction and Product Validation.
Audit and Appraise Organizations’ Core Competencies
Research and Growth Options Assessment
Formazilizing Strategy Structure and Execution
Positioning, Segmentation, and Messaging
What our client says
Tripled revenue through lasered focussed go-to-market strategy
CHASM helped us to identify the right growth and Go-to-Market strategy based on the Market research, intelligence and customer interviews they provided. We now have a clear strategic blueprint for the organisation that enables sales, marketing and product to work together which has dramatically increased our execution power and growth. In addition it helped us to secure an important investor for the organisation
Founder and CEO at KEROSS
Increased customer acquisition by meeting the ideal customers
The Majority of our business came through existing relationships or referrals and we were struggling to find the right customer for us at scale. With the help of Chasm we have now identified the ideal customer for us, what truly drives them and the best way to engage with them Our messaging, website, case studies and sales are all aligned now to reach our target customers in the most effective way increasing our customer acquisition by more than 60%
CEO at Levarne
100% revenue growth through Chasm’s Customer-Centric approach
Chasm guided us to be more customer-centric. This created the direction to improve the messaging and to align all product, marketing, and sales efforts. Additionally, this led to introducing a customer success function. This has helped us to grow our customer base grow within our existing customers. I would have never imagined that Chasm's Customer-Centric approach would have such an impact on ourselves and our customers.
CEO and founder at Acacus
Chasm is our strategic growth partner
Thanks to Chasm we do not only have better conversations with our prospective customers, we also see a positive impact on our discussions with investors or even the press. Chasm is a strategic partner because they know what is required in which stage of my growth journey. They help me to both set and execute my priorities.
CEO and founder at Prognica Las
Improved customer engagement and sales conversion
Chasm has helped us to understand the importance of a strong positioning and made this tangible by providing guidance how to enhance our messaging to the customers in the form of presentations. As a result we have now improved our customer engagement by having them involved from the first to the last minute of the meeting, which leads to having the right people involved into the sales cycle.
VP of Sales at HUCO
FAQ
There are several steps involved in evaluating strategic business opportunities. The main steps include looking at your organization’s strategic direction, followed by competitor analysis, SWOT analysis, and use of Porter’s Model.
There are many effective ways to access growth opportunities for your business especially when it comes to the tech sector. The most known and proven ones include looking at your competitors, industry trends, evolving customer requirements, and an analysis of international markets.
The effectiveness of strategic directions is determined by how well the leadership drives it from top to bottom along with collaborative efforts with team members and how the direction and efforts to achieve it are a match with where the market and industry are.
A well-defined strategic direction can help you start up grow by guiding your efforts in the right trajectory as well as ensuring that you are focused on one segment instead of trying to capture the whole market or sector in one go, which as supported by research is not an effective strategic move for startups especially in the technology sector.
A growth playbook for emerging technology companies
The key to structured growth and market success is having a clear focus on the target segment where you are best positioned to win. A guide is a useful tool to structure this process.
Curious how Chasm is helping technology companies?
And how the insights and active approach of Chasm has helped CEO, Founders and C-Level executives to thrive.