Meet The Team
We believe that most companies don’t fail – or fail to grow and reach its potential – because of a lack of ideas, a poor product, innovation or size of market—they fail because they didn’t build a predictable, repeatable and efficient motion around finding and keeping their next customer.
FOUNDER & CEO
My professional journey is a captivating narrative of global tech acumen. With nearly a decade’s tenure at Ymor in the Netherlands, I embarked on a transformative expedition to Dubai, where I joined Gartner and immersed myself in their dynamic landscape. There, I assumed the pivotal role of advising tech industry CEOs on cutting-edge best practices and actively contributing to their strategic decision-making processes. However, our momentum was abruptly interrupted by the unexpected global pandemic that reverberated through the region, and world.
In response to the disruption, Chasm was born—a specialized entity dedicated to aiding nascent technology providers in effectively navigating the complexities of market entry. Our mission is to empower these innovators to overcome the most formidable challenges, helping them achieve unprecedented growth and market success.
PRODUCT MARKETING STRATEGY ADVISOR
As the Product Marketing Strategy Advisor at Chasm, I bring over two decades of experience gained at leading organizations to help your product stand out in a crowded marketplace. My career has been characterized by crafting concise messaging and positioning strategies for both new and established product lines. Moreover, I have consistently executed impactful marketing initiatives that yield tangible results.
My professional experience speaks to my proficiency in overseeing all facets of product marketing. Let’s redefine your marketing strategy and embark on a journey to achieve exceptional results together! Your business success is our ultimate focus at Chasm, and I am committed to propelling your organization to new heights.
RESEARCH & DEVELOPMENT
In my role as the research and development specialist at Chasm, I work with our team to research new growth strategies such that they can provide consumers a better experience.
I help companies get a leg up on the competition by accessing new knowledge that helps them create innovative products. I help our partners by bringing in fresh ideas from other industries, that help stay ahead of the competition.
Having studied art, I love to draw and paint. However, my real obsession is being customer focussed. Before joining CHASM my roles in retail and aviation were all focussed on customer service. Now with CHASM this has elevated to Customer Success. As part of my role I ensure the right services are delivered on a timely manner, helping our customers to boost their sales and marketing to grow their business.
One of the reasons I joined Chasm is because within my work for Think Orion, I saw a lot of companies struggling with their marketing communication. The agency or employees were not doing what they needed to do or did not have the skillset necessary to make it work for them.
Most businesses that shared this with me weren’t working with wrong people but simply lacked segmentation and value messaging and a clear growth strategy.