Competitive Analysis Market Research (FREE Competitor Battlecard Template)
March 7, 2022
When was the last time you conducted market research to learn the ins and outs of how your competitors in the market work and identify potential opportunities where you can outperform them?
If you’ve never done this before, you’re likely missing out on a critical advantage that could help your brand grow and scale. A competitor battlecard template can make it easier to identify market saturation, business opportunities, industry best practices, and most importantly, how your customers view your brand compared to your competitors in the market.
Data from analysing competitors empower businesses to make well-informed decisions, improve where you are excelling, and identify a new niche or market segment that you can take advantage of.
Whether it’s a major tech provider releasing the latest update of its most popular product or a startup uncovering a super anticipated product destined to disrupt the market, the hyper-competitive pressures in the tech market environment are ongoing and show no signs of slowing down.
But the tech industry thrives on disruptive innovations, and the only way to fight harder than ever to protect your market presence is by remaining competitive. For that to happen, tech providers need to prioritize anticipating competitors’ moves, just like their commitment to product research and development.
But how do executive leaders make out their best strategies when success depends on differentiation from competitors’ campaigns and product releases?
Competitive intelligence — or CI.
What is Competition Analysis Market Research?
Market research is the cornerstone of a successful business in a dynamic environment where consumers’ values and behaviors constantly change.
And in a world where budgets are becoming increasingly tight, businesses are justifying the value of market research more and more. Unfortunately, conducting a market analysis is not a straightforward process that can be done with a few calculations. It requires looking into a host of factors that can influence research value and competitive battlecard templates here come in handy.
What is a Competitor Battle Card?
A competitor battle card template, also known as a competitor analysis template, is a model to make it simple to visualize and understand the competitive landscape. It helps businesses build a detailed profile for each of their main competitors and captures a wide range of information about their company, customers, and products.
These templates are usually easy to customize to align with how businesses assess the market. The insights provided help companies better position their offering to prospective clients based on the strengths and weaknesses of each competitor.
Download the battle card template free, to help you get started.
